Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Just When You Thought It Disappeared, J.Law Brought This Controversial Colour Trend Back for SummerBrace for impact.
By Ava Gilchrist
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Not Tank Tops, Not T-Shirts—This Trending Affordable Basic Will Elevate Your Skirts and Jeans OutfitsSpotted in L,A., NYC and Paris.
By Ava Gilchrist
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Minimalists Love This Underrated Neutral Shade That Makes Summer Outfits Look Elegant And ExpensiveDune chic.
By Ava Gilchrist
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The 13 Best Tinted Moisturisers for Mature Skin, Ranked by a Beauty EditorI love a skincare-makeup hybrid.
By Grace Day
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Forget Flip-Flops—NYC’s Chicest Millennials Are Wearing This Dated Sandal Trend With TrousersEverything old is new again.
By Ava Gilchrist
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I'm a Gen Z Fashion Editor—The Coach Tabby Is the Next Bag on My Wish ListSponsor Content Created With Coach
No question, the Coach Tabby bag is one to own.
By Ava Gilchrist
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Suddenly, Every Chic Dresser Is Parking Their Jeans for These 7 Elegant Skirt TrendsIt's legs-out season
By Ava Gilchrist
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I’m Done With Denim—This Anti-Jeans Summer Trend Makes Your Flats and Sandals Look Extra ChicPure perfection.
By Ava Gilchrist
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I Wish I Could Gatekeep, But This Fashion-Insider Brand Makes Summer's Chicest SandalsI can't keep the secret anymore.
By Humaa Hussain
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Not Stovepipes, Not Skinny Jeans—6 Pretty Summer Trouser Trends Every Fashion Person Is Wearing InsteadTake notes.
By Ava Gilchrist
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Not Gen Z, Not Millennials—6 Elegant Summer Trends That Look Chicest on Over 50sSo tasteful.
By Ava Gilchrist
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Every Chic Londoner Is Wearing One of These 5 Summer Heatwave Staples This WeekendChic and cool.
By Ava Gilchrist
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If You’re Going to Wear Capri Leggings in 2026, Wear Them Like This, This and ThisA favourite along the French Riviera.
By Ava Gilchrist
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This Jeans-and-Flat-Shoe Combination Is the Ultimate Off-Duty Uniform—Just Ask Rivals Star Bella MacleanAnything but '80s.
By Ava Gilchrist
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If You Want to Look Expensive This Summer, Ditch Suede Trainers for These Far Chicer AltsThe real rich list.
By Ava Gilchrist