Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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I Know You Have Excellent Taste If You Wear One of These Trending Autumn Colour CombinationsTrust me.
By Ava Gilchrist
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Amal Clooney Just Arrived in Venice Wearing the Shoe Trend I’d Never Travel InTalk about glamorous.
By Ava Gilchrist
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Elegant It Girls are Swapping These 5 “Dated” Autumn Fashion Trends for These Chicer AlternativesThe seasonal shift begins.
By Ava Gilchrist
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Forget Shopping at The Row—The Secret to Dressing Like an Olsen Twin Is Wearing These Autumn TrendsWithout breaking the bank.
By Ava Gilchrist
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Not Gold—Chic People in Their 40s and 50s Know This “Dated” Heel Colour Is Actually Quite ElegantNever second best.
By Ava Gilchrist
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I Asked My Colleagues for Their Favourite Fashion Brands—They All Had This One Thing in CommonTo know and love.
By Ava Gilchrist
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Autumn Is the Classiest Time to Buy a Wedding Guest Dress—21 That Genuinely Made Me GaspThey're that beautiful.
By Maxine Eggenberger
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It Girls With Exceptional Taste Are Bringing Back These Forgotten Autumn TrendsThen and now.
By Ava Gilchrist
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I'm Obsessed With Nicole Kidman’s “Revenge Dressing” Era, And You Should Be TooThat's babygirl to you.
By Ava Gilchrist
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I Live In Paris—These Are the Classic Flats Chic Women Will Be Wearing With All Their Autumn OutfitsA true classic.
By Maxine Eggenberger
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No Doubt, These Iconic Gucci Bags Will Always Be the Height of ChicCarried by royals, aristocrats and A-listers.
By Emily Dawes
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If You Want to Dress Like Stylish Women In Paris, Include These 5 Trends In Your Autumn WardrobeC'est bon.
By Ava Gilchrist
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Not Wedges, Not Pumps—This Is the New-Season Heels Trend Fashion People in Paris Are All WearingSorry, slingbacks.
By Ava Gilchrist
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Trainers Are An Autumn Capsule Staple—6 Styles Everyone With Taste Will Be Wearing in 2026Best foot forward.
By Ava Gilchrist
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If You Want Your Dresses, Trousers and Shorts to Look French—Wear This Kate Moss-Approved Shoe TrendThe London cool girl loves a Parisian classic.
By Ava Gilchrist