Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Spring Jackets Look Great With Jeans, But Go Even Better With These Chic Dress StylesIt's almost bare-leg season!
By Ava Gilchrist
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M&S Is the Secret to My Expensive-Looking Spring Wardrobe—9 Pieces to Shop NowThey're already starting to sell out!
By Ava Gilchrist
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Sarah Pidgeon Is in Full '90s-Minimalism Mode in This CBK-Approved Spring Dress TrendSo chic.
By Ava Gilchrist
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I Swapped My Gel Nails for BIAB Manicures, and Now I'll Never Go BackMy hands have never looked chicer.
By Grace Lindsay
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This Divisive '90s Shoe Is the One Trend Millennials and Gen Z Can Agree OnSo fun!
By Ava Gilchrist
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How Do You Know You’ve Found "The One"? 3 London-Based Couples Tell Us Their Meet-CutesWhen you know, you know.
By Ava Gilchrist
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No Doubt, These Iconic Gucci Bags Will Always Be the Height of ChicCarried by royals, aristocrats and A-listers.
By Emily Dawes
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White Trainers Don’t Elevate Jeans Like They Used to—5 Alts to Wear InsteadI'm following suit.
By Humaa Hussain
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7 Pieces of Bridal Lingerie That Are Pretty, Practical and You'll Treasure ForeverTo have and to hold.
By Amy Lewis
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It's Official: These Are the 15 Most Popular Designer Bags Ever CreatedAll wise investments.
By Maxine Eggenberger
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Forget Trainers—Stovepipe Jeans Look Best When Worn With This, This and ThisFail-safe formulas.
By Ava Gilchrist
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If You’re Going to Wear Leggings and Trainers in 2026, Wear Them Like This If You Want to Look ChicMoving in style.
By Ava Gilchrist
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No, Not Stovepipes—The Elegant Trouser Trend Taking Over Wardrobes in London, Paris and NYCIt's giving Tom Ford for Gucci.
By Ava Gilchrist
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Sarah Pidgeon’s Spring 2026 Wardrobe Is So CBK-Coded—Every Piece I’m Stealing From HerA star is born.
By Ava Gilchrist
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I Think Black Is Boring—Stylish Londoners Are Wearing These 7 Chic Shades InsteadColourful alternatives.
By Ava Gilchrist