Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Move Over, Ballet Flats—This Expensive-Looking Loafer Trend Is All Anyone With Taste Wants to WearMary-Kate and Ashley included.
By Ava Gilchrist
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Fact: This 70-Year-Old Flat Shoe Is the Smartest Fashion Investment I've Ever MadeA true classic.
By Maxine Eggenberger
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If You Like Zoë’s Saint Laurent Slip Dress, You’ll Love This Affordable VersionThe definition of designer-passing.
By Ava Gilchrist
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We Spent Months Trying on White T-Shirts—These Are the Absolute Crème de la CrèmeTop of the tops.
By Ava Gilchrist
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Sorry, Bag Charms—These 7 Bag Trends Feel Dated in 2026Time for a change.
By Ava Gilchrist
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Gen Z Has Just Discovered 2000s Activewear—It’s the Only Thing They’re Wearing to Work OutStep back in time.
By Ava Gilchrist
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New York and London's Best-Dressed Agree: This Elegant Accessory Is the Secret to Looking ExpensiveYou'll appear richer instantly.
By Ava Gilchrist
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My Chicest Colleagues Told Me the Trainers They’re Skipping in 2026—I Was ShockedSorry, Sambas.
By Ava Gilchrist
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I Just Tried Levi's Best-Selling Jeans—These 6 Pairs Seriously Impressed MeSo much more than just 501s.
By Harriet Davey
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You Don't Need a Luxury Budget to Have a Chic Wardrobe—The Best Entry-Level Designer Accessories Under £500The secret to expensive-looking style.
By Ava Gilchrist
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It's Official: These 7 Unexpected Colour Trends Will Break Through in 2026All things bright and beautiful.
By Sophie Robyn Watson
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It Might Be "Unsexy" But This Affordable Wardrobe Staple Is Actually the Best InvestmentBasic, but never boring.
By Ava Gilchrist
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I’m a Skirt Girl At Heart, But These Chic Leather Trouser Outfits Just Convinced Me OtherwiseRunning hell for leather to replicate these looks.
By Ava Gilchrist
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We've Spent Years Scrolling—These Are the Chicest Valentine's Day Nail Ideas in ExistenceI'm crushing on these.
By Eleanor Vousden
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The New Rules of Wearing Animal Prints in 2026Wild at heart.
By Ava Gilchrist