Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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I’m Going to Paris and Marseille This Summer—These Are the French-Girl Staples I’m Planning on Taking With MeNo Breton stripes and no capris.
By Ava Gilchrist
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Not Jelly Shoes—Suddenly, Everyone With Expensive Taste Is Wearing This Exact Pair of Elegant Flip-FlopsThey're not The Row.
By Ava Gilchrist
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It's Official: These Are the 16 Most Popular Designer Bags Ever CreatedAll wise investments.
By Maxine Eggenberger
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I've Found It: The Anti-Trend, Highly Elegant Dress Chic Women Can't Stop Wearing This SummerOf course, I want it.
By Ava Gilchrist
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Chic Dressers Are Pairing Their Summer Dresses and Denim Shorts With These Trending Sandal ColoursBrighten up.
By Ava Gilchrist
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We Spent Months Trying on White T-Shirts—These Are the Absolute Crème de la CrèmeTop of the tops.
By Ava Gilchrist
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Suddenly, the Chicest Dressers Are Ditching Their Neutral Totes for These Cooler Summer Bag ColoursNot black or white.
By Ava Gilchrist
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Fashion People Know This "Tacky" Sandal Trend Is Actually the Chicest Shoe You Could Wear This SummerAnd it's available at Ref, H&M and Zara.
By Ava Gilchrist
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Women in Their 50s Have Better Summer Shoe Collections Than Women in Their 20s—5 Trends I’m CopyingTake notes.
By Ava Gilchrist
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Not Ugg Boots, Not Low-Rise Jeans—These Are the Y2K Trends That Matter Most This SummerFashion is getting a little noughtie.
By Ava Gilchrist
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We've Tested Hundreds of Blushers—These 13 Are in a League of Their OwnOur cheekbones don't lie.
By Ava Gilchrist
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I've Found Them—34 Elegant Summer Dresses Stylish Women Will Be Wearing From Now Until SeptemberI want them all.
By Ava Gilchrist
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If You Want to Future-Proof Your Wardrobe, This Vintage-Inspired Bag Is the Style to Invest InSponsor Content Created With Coach
It's a future heirloom.
By Ava Gilchrist
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Fashion People Are Ditching Their White Tees for This Trending BasicBuh-bye, Breton.
By Ava Gilchrist
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Forget Sandals and Flats—Suddenly Everyone With Taste Is Wearing Heels With Their JeansWe're entering the era of the "casual heel".
By Ava Gilchrist