Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Ballet Flats and Two Hermès Bags? Kate Moss Is Doing Over-50 Style Exactly RightTravelling in style.
By Ava Gilchrist
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Chic Women in Their Late 30s Are Ditching Flip-Flops for This French Shoe Trend This AutumnSeasonally stylish.
By Ava Gilchrist
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I’ve Been Coveting Them Since February—5 Autumn Bag Trends Fashion People Are Already WearingThey'll be everywhere by September.
By Ava Gilchrist
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From Pendant Necklaces to Cocktail Watches, These Are the Jewellery Trends Defining Luxury in 2026Let's torque about it.
By Ava Gilchrist
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I Was Always Hesitant to Wear This Controversial Jeans Trend—This Exact Pair Changed My MindLet's try this again...
By Ava Gilchrist
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It's Official: The Sculpting Shapewear, Thongs and Tights That Celebs Actually WearThe best in the business.
By Ava Gilchrist
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Not Sandals—If You Want Your Summer Outfits to Look Rich, Wear This Shoe Trend InsteadNearly invisible, but so impactful.
By Ava Gilchrist
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Jennifer Aniston Just Wore a Jeans-and-Shoe Pairing I’d Never Wear in SummerThe one with the holiday wardrobe.
By Ava Gilchrist
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Don’t Let Your Raffia Bags Hear This—This Designer Tote Is All Chic People Are Wearing This SummerSaint Laurent strikes again.
By Ava Gilchrist
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Chic People Are All Visiting This Spanish Island—6 Outfits They're PackingHow to dress the part.
By Ava Gilchrist
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Summer Outfits Look So Much Chicer When Styled With This Trending AccessoryShore thing.
By Ava Gilchrist
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Every Chic Bride Is Wearing One of These Trending Bridal Accessories to Tie the Knot in 2026To have and to hold.
By Ava Gilchrist
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Hold the Jeans—This Elegant Trouser Trend Looks Chicest With Flip-Flops, Ballet Flats and LoafersGive your jeans a break.
By Ava Gilchrist
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Fashion’s Chicest Like Their Art Wearable—This Skirt Trend Does the TrickPicture perfect.
By Ava Gilchrist
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Jennifer Lawrence Just Arrived at JFK Wearing the Shoes You’ll Find All Over Any Mediterranean BeachFrom the sea to the sky.
By Ava Gilchrist