Ava Gilchrist
Ava Gilchrist is the Fashion Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications, including ELLE, Marie Claire and most recently GRAZIA, where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop culture moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin, Kylie Minogue and Charli XCX.
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And Now, a Definitive Guide to the Most Iconic Denim Outfits of All TimeAnything but boring.
By Ava Gilchrist
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The One Beauty Product All Busy Women Need in Their HandbagFor hair-related emergencies.
By Ava Gilchrist
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I’m Calling It: The "Opera Dressing" Trend Is Officially Set to Replace Quiet Luxury This WinterA night at the opera is upon us.
By Ava Gilchrist
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Fashion Editors Navigate the Cocktail Dress Code By Relying On These 8 TipsEverything you need to know.
By Florrie Alexander
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Suddenly, Tasteful Dressers in NYC Are All Wearing This Elegant Bag TrendThe perfect plus one.
By Ava Gilchrist
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Wear Your Leggings With These Precise Jackets and Shoes to Make Them Look Chic This AutumnFoolproof formulas.
By Ava Gilchrist
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If You Want to Look Like a French Woman This Winter, These Are the 6 Trends You Need to WearC'est cold outside.
By Ava Gilchrist
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I Tried Hailey Bieber’s Favourite £40 Adanola Leggings Before They Launched—Here’s My Honest VerdictIt's en pointe.
By Ava Gilchrist
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French Women Know These Exact Wardrobe Staples Will Make Them Look Elegant During WinterAccording to France's finest.
By Ava Gilchrist
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The Latest Sign of an It Couple in 2026? They'll Be Dressing Exactly Like Each OtherIs Harry Styles the new Brad Pitt?
By Ava Gilchrist
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I’m Not Saying That Minimalism Is Out, But Chic People Can’t Stop Wearing These 5 Maximalist TrendsThe more the merrier.
By Ava Gilchrist
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Direct from Paris: 5 Stylish Trends the City's Best-Dressed Are Wearing NowI'm taking notes.
By Ava Gilchrist
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Not a Belt, Not a Scarf—Winter's Hottest Accessory Is One You Won't ExpectSuit up.
By Ava Gilchrist
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I Tracked Down Anne Hathaway and Dakota Johnson's Exact Verity Outfits—Shop Their Chicest Looks HereSimply thrilling.
By Ava Gilchrist
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Jonathan Anderson Explores The Unbearable Lightness of Being for Dior Spring/Summer 2027Lighter than air.
By Ava Gilchrist