Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Birkin Bags Are More Valuable Than Ever—Here's How to Get Your Hands on One
We'll take two, please.
By Emma Hargadon
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We Were Right—The Oscars Just Confirmed This Pretty Colour Will Rule Spring
I can't wait.
By Ava Gilchrist
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We Spent Months Trying On White T-Shirts—These Are the Absolute Crème de la Crème
The top of the tops.
By Ava Gilchrist
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Makeup Artists Say These 14 Moisturisers Will Tighten, Smooth and Firm Skin
True story.
By Anna LaPlaca
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So You Think Your Shoulder-Length Hair Can’t Create Chic Up-Dos? Allow Me to Prove You Wrong
I'm swept up in these styles.
By Ava Gilchrist
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This Is the Quick-Fix Product I Swear By When I'm Tired But Need to Look Fresh
Cue "you look so rested" compliments.
By Mica Ricketts
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The Kate Moss–Approved Way to Shop Sustainably
According to the supermodel's favourite shopping destinations.
By Emma Spedding
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This Underrated Makeup Tool Is the Secret to Perfect-Looking Lashes
Hint: It's not mascara.
By Giselle La Pompe-Moore
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Bob Hairstyles Suit Everyone—27 Chic Women Who Make Me Want to Cut My Hair
Because short hair looks great on all ages.
By Grace Lindsay
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7 Effortlessly Elegant Outfits Londoners Will Be Wearing With Trainers This Spring
Chic and practical.
By Bébhinn Campbell
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These Leopard-Print Shoes Are Cool, Non-Boring and the Secret to Elevating Basic Outfits
Loafers, ballet flats and boots, oh my!
By Ava Gilchrist
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The Very Best London-Based Fashion Brands to Know, Love and Wear Forever
Cool Britannia.
By Remy Farrell
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9 Easy Dress-and-Trainer Outfits Fashion People Swear By for Spring
Our new favourite two-part outfit.
By Maxine Eggenberger
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Sorry, Milky Nails—This Is the High-End Colour Celebs Wore to the BAFTAs Instead
It's a mood.
By Ava Gilchrist
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Hold Up—I Think the BAFTAs Just Proved This Long Forgotten Makeup Product Is Back
It stopped me mid scroll.
By Ava Gilchrist