Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Everywhere I Look, Tasteful Dressers in New York and London are Wearing This Timeless Coat Colour
A wardrobe classic.
By Emily Dawes
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Timeless, Chic and Classy—Every Fashion Person Has These Iconic Shoes on Their Wish List
It's hard to put a step wrong in these.
By Ava Gilchrist
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After a Year Dominated By Flat Shoes, Here's a Refresher on How to Walk in Heels Again
Plus some great pairs to do it in.
By Maxine Eggenberger
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No Offence to Jeans or Trousers, But These Skirt Trends Will Earn You Way More Compliments
It's going to be a season of skirts.
By Ava Gilchrist
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The Wealth-Whispering Jacket Trend Stylish Dressers Are Wearing This Autumn
Get wrapped up in this.
By Ava Gilchrist
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I Thought This '00s Boot Trend Was Over for Good, But Now It’s Back and Sleeker Than Ever
Millennials will be thrilled.
By Ava Gilchrist
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Miu Miu May Be One of the Hottest Brands Right Now, But These 5 Bags Are Forever Investments
Modern icons.
By Ava Gilchrist
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We’ve Tried On Hundreds of Wide-Leg Jeans Between Us—We’re Certain These 8 Are the Very Best
It's not about the width, but what you do with it.
By Ava Gilchrist
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I Know I Can’t Be Zoë Kravitz, But I Can Dress Like Her—6 Autumn Outfits I’m Copying ASAP
I'll have what she's having.
By Ava Gilchrist
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I Just Got Back from Oslo—Now I’m Quietly Obsessed With These 9 Scandi Fashion Brands
Bookmark this.
By Ava Gilchrist
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Chic, Classy and Practical—These Designer Tote Bags Overshadow Every Other Style
They're always welcome on my wish list.
By Ava Gilchrist
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Fashion Refuses to Outgrow Preppy Style, But Is That Such a Bad Thing?
One writer investigates.
By Ava Gilchrist
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I’m Calling Time on Summer—7 Chic, Early-Autumn Staples I’m Wearing Now Instead
A curated list.
By Avalon Afriyie
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So, You’re Wondering If Loafers Are in Style Right Now? I Have a Definitive Answer
A how-to in putting your best foot forward.
By Ava Gilchrist
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All My Friends Ask Me What’s Stylish in London Right Now—7 Autumn Trends I Keep Telling Them About
Looks defining the capital.
By Ava Gilchrist