Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Cocktails, Sushi and Enough Wine to Fill the Thames—Here’s What Went Down At Who What Wear UK’s 10-Year Anniversary PartyHappy Birthday, Who What Wear UK!
By Ava Gilchrist
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Rhinestones! Sequins! Feathers! Expensive-Looking Flats Were All Over London’s Runways This WeekendAbsolutely fabulous.
By Ava Gilchrist
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High Collars! Puff Sleeves! Lace Ruffles! This Forgotten Trend Just Made Its Official ComebackHauntingly beautiful.
By Ava Gilchrist
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Not Black, Not Brown—This Elegant Neutral Is Quickly Becoming Fashion’s Chicest ShadeMove over, LBDs.
By Ava Gilchrist
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If You Consider Yourself a Minimalist Dresser, You Need to Know About These 6 Spring MicrotrendsMinimalists, take note.
By Ava Gilchrist
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Sorry, Viral Sneakers—Dakota Johnson Is Backing These 5 IYKYK Trainer Trends in 2026 Instead50 shades of chic.
By Ava Gilchrist
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Gen Z and Millennials Don’t Agree On Much, But They Both Adore These 6 Spring 2026 Fashion TrendsHere's how they're styling them.
By Ava Gilchrist
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Hailey Bieber Just Hard-Launched a New Chanel Heel Trend and It Isn’t What You’d Ever ExpectHow Brat.
By Ava Gilchrist
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Feathers! Sequins! Peplum! The 14 Best BAFTA Red Carpet Fashion Moments of All TimeBest in show.
By Ava Gilchrist
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I’ve Spent Months Poring Over the Spring 2026 Runways—I Know These Bag Trends Will Be HugeMark my words.
By Ava Gilchrist
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What to Wear to a Black-Tie Event? 6 Rules If You Have No Idea Where to StartA how-to in nailing the dress code.
By Florrie Alexander
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From Coach to Chanel: A Breakdown of Every Andy Sachs Outfit in The Devil Wears Prada 2Forget florals for spring.
By Ava Gilchrist
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Tempted to Ditch Trainers? This Celebrity-Approved Colour Trend Will Convince You OtherwiseI now wear them with everything.
By Remy Farrell
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The Complete Capsule: Our List of the Best Basics Money Can BuyThe ultimate shopping list.
By Emma Spedding
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Fashion People Are Wearing This Anti-Jeans Trend Nonstop—5 Chic Shoes to Pair Them WithJeans, you had a nice run...
By Ava Gilchrist