From Hailey to VB, So Many Celebs Rely On This Brand for Seriously Glowy Skin

Whenever awards season or fashion week rolls around, there's one brand we always spot celebrities using to prep their skin. In fact, it's hard to scroll through Instagram and not seeing a celebrity wearing a 111Skin sheet mask or eye mask. 

These signature masks are favoured by celebrities and makeup artists to help the skin glow, stat, which is why you'll often see models wearing them backstage before a show, or celebrities wearing them for key calendar occasions such as Cannes or the Emmys. But what makes them so popular? The hydro-gel and bio-cellulose sheet masks make a quick fix for special occasions when you might not be able to squeeze a facial into your itinerary. There are several types to choose from which all have high-potency ingredients to give you a serious glow in no time at all. 

As skincare goes, they are on the more expensive side, starting at £80 for a box of eight of the 111Skin Cryo De-Puffing Eye Masks. However, if you want to give one a try for a special occasion, you can also buy the masks individually for £12 each if you're not ready to commit to a box (but trust us, you will). Keep scrolling to see which celebrities can't get enough of 111Skin and what their go-to masks are.

1. Victoria Beckham


(Image credit: @victoriabeckham)

VB is often spotted with 111Skin's eye masks to prepare her skin before makeup.

2. Dua Lipa


(Image credit: @dualipa)

Dua Lipa has been on tour this year and captioned her post with "11 shows down" while wearing the 111SKIN Celestial Black Diamond Eye Masks, which might be the secret to her glow.

3. Hailey Bieber


(Image credit: @haileybieber)

Haily Bieber has also been spotted wearing these eye masks, wearing them underneath another sheet mask. Multi-masking and multitasking? We're here for it.

4. Jennifer Aniston


(Image credit: @jenniferaniston)

Prepping for the Emmy's in 2020, Jennifer prepped with a glass of fizz and 111Skin.

5. Rosie Huntington-Whitely


(Image credit: @ROSIEHW)

Rosie HW swears by the 111Skin Rose Gold Brightening Facial Mask for big events, crediting makeup artist Pati Dubroff for getting her hooked on them. Make like Rosie and apply this to your skin while you're doing your hair to give the serum the most amount of time to sink in before you start on your makeup. 

6. Priyank Chopra-Jonas


(Image credit: @PRIYANKACHOPRA)

To get Priyanka Chopra Jonas as glowy as possible ahead of the royal wedding of Meghan and Harry, Pati Dubroff cleansed her skin first with the 111Skin Exfolactic Cleanser then applied the 111Skin Rose Gold Brightening Facial Treatment Mask.

So, what exactly is it that makes this sheet mask so effective? Yannis Alexandrides, MD, 111Skin founder, explained that it's all down to the "hydrogel technology the mask is made from." Inspired by Korean skincare technology, "Hydrogel is a natural polymer which acts as an adhesive barrier on the skin to allow the formula to be fully absorbed." Put simply, the texture of the sheet mask enables more of the brightening serum to work into your skin for more instantly visible results. I'm sold.

7. Bella Hadid


(Image credit: @BELLAHADID)

111Skin was in the backstage kits at the Brandon Maxwell show at New York Fashion Week to help prep the model's skin. Makeup artist Top Pechaux used these cooling 111Skin eye masks to reduce puffiness under Bella Hadid's eyes while prepping the rest of her makeup for the runway.

8. Ashley Graham


(Image credit: @ASHLEYGRAHAM)

Model Ashley Graham swears by the 111Skin Cryo Eye Masks for keeping her skin calm ahead of big events. 

9. Kim Kardashian


(Image credit: @KIMKARDASHIAN )

Pre-Oscars 2019, Kim Kardashian West took to Instagram to show off her skin prep in the form of this three-part mask from 111Skin. Yes, it's pricey (would we expect anything less from Kim?), but it targets your face, neck and chest, so it's ideal if you want to get your skin looking plump and glowy before a big event.

This article was previously published at an earlier date and has since been updated.

Next Up: The 19 Best Luxury Skincare Brands Worth Spending a Little Extra On

Opening Image via @rosiehw

Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor of Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.

Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards and also contributed to Powder, winning Website of the Year at the PPA Awards for her work in beauty journalism.

Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.

When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner.