Hair Color
Learn more about Hair Color with the experts and editors at Who What Wear.
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9 Hair Trends Celebs and Fashion People Will Be Wearing Nonstop This Spring
We can't wait to try them.
By Maya Thomas
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Going Red Changed My Brain Chemistry—Why It's the Best Thing I've Ever Done
Plus, essential tips straight from my colorist.
By Erin Jahns
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If You Want the Perfect Shade of Light-Brown Hair, Screenshot These
Ready your thumbs.
By Erin Jahns
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Beyoncé's Colorist Has Spoken—Chantilly Is the Next Big Hair Color
It's perfect for fall.
By Shawna Hudson
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I Consider Pink Hair My "Natural" Color—My Best Tips and Product Recommendations
Plus, all of the color-preserving products I swear by.
By Marie Lodi
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From the Hush Cut to Cowboy Copper Hair, This Fall's Hair Trends Are *Too* Good
I’m itching to try them.
By Maya Thomas
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10 Iconic Halloween Costumes With Red Hair
Crimson locks ahead.
By Eva Thomas
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Instagram's It Girls Agree—These Are the Only Hairstyles That Matter for Fall
Call us obsessed.
By Maya Thomas
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A French Colorist Says *This* Is Every Euro Girl's Secret to Flawless Hair Color
The "European method" is too good to gatekeep.
By Katie Berohn
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Megan Fox Just Debuted "Red Velvet" Hair—This $19 Hair Dye Is Responsible
It's going on my fall mood board.
By Katie Berohn
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Cowboy Copper Hair Is Trending and an Expert Told Me All About It
Including which shades suit different skin tones.
By Grace Lindsay
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These Are the 5 Products a Legendary Colorist Uses on All Her Celebrity Clients
Prepare for your best hair ever.
By Katie Berohn
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What If I Told You This $13 Product Is the Key to Shinier Hair?
It's the secret to getting ultra-reflective strands.
By Katie Berohn
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These 5 Colors Look Incredible on Blondes
Light-haired people, this one's for you.
By Meghan Blalock
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2 Celebrity Colorists Say These Hair Colors Will Be Major Trends for Summer 2023
Get ready for a color change.
By Katie Berohn
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The "Scandi Hairline" Technique Is Trending on TikTok—How It Can Make You Glow
Celebs love it too.
By Kaitlyn McLintock
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9 Shampoos and Conditioners for the Fade-Proof Red Hair of Your Dreams
Thank me later.
By Marie Lodi
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I Thought This Hair Trend Was "Dated"—Now It's Dominating Summer
Coming in hot.
By Eleanor Vousden
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My Hair Has Never Looked So Shiny, and It's Thanks to These Specific Products
Glass hair is my main goal.
By Grace Day
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How to Use Hair-Lightening Spray Without Causing Dryness and Damage
The key? Pair it with the right products.
By Kaitlyn McLintock
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I've Been Bleaching My Hair for a Decade—These 3 Products Reversed the Damage
Consider me impressed.
By Eliza Huber
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Beyoncé's Colorist Says These Hair Trends Will Define the Rest of 2023
I'm listening.
By Katie Berohn
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We Just ID'd Spring's Most Anticipated Hair Trends, and Yes, You'll Want Them
Twenty twenty-three won't know what hit it.
By Maya Thomas
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I'm Lazy, so Stylists Told Me 8 Hair Colors That Require Minimal Effort
These color trends are so easy to maintain.
By Katie Berohn
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Four Trendy Spring Hair Colors Fashion Girls in L.A. & NYC Have on Their Radar
A celeb hairstylist spills all.
By Maya Thomas
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The Experts Have Spoken—These 12 2023 Hair Trends Are the Only Ones That Matter
Call your hairdresser.
By Eleanor Vousden
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The Best At-Home Hair Dyes for When You Can't Get to the Salon
They've come a long way.
By Shannon Lawlor
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From Hair to Nails, These Will Be 2023's Most Controversial Beauty Trends
Sign me up.
By Maya Thomas
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From Bobs to Wolf Cuts—10 Hair Trends We'll See on Our Favorite Celebs This Year
Styles with star power.
By Maya Thomas
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"Tiramisu Hair" Proves That Letting Your Roots Show Is Trendy AF Right Now
Booking a color appointment ASAP.
By Katie Berohn