Stylists and Editors Agree—These 12 Masks Will Revive Even the Most Damaged Hair


(Image credit: @maggie_mccormack)

If you're looking to get the best hair of your life, there's one product you should be sure to include in your routine: a hair mask. Anyone can use a hair mask—it doesn't matter what texture your hair is or how much damage it has. In fact, hair masks are essential for getting healthy, bouncy, and soft hair. Think of a hair mask as a DIY spa treatment for your hair.

Hair masks get a bad rap for being super thick. "When people hear 'hair mask,' the general conception is of a heavy and deep conditioning product," says Fekkai SoHo colorist Lorik Rockefeller. "[Because of] that, a lot of people, especially the ones with finer hair, tend to avoid them." But hair masks come in all different consistencies for all different hair textures and densities. 

Using a hair mask helps you maintain your haircut a bit longer, ward off split ends, and repair and prevent damage. Whether you want to improve the health of your hair or give your strands some major TLC, there's a hair mask out there for every hair type, texture, concern, and price point. 

How to choose a hair mask:

Once you've decided to add a hair mask into your routine, the tough part is choosing which one to add. Look for hydrating ingredients like jojoba oil, marula oil, and shea butter. Keep an eye out for phrases like bond-building and repairing, as these masks target split ends and damaged hair. If your scalp is more sensitive, you may want to avoid fragrances whenever possible. 

I spoke with stylists and Who What Wear beauty editors to find the best hair masks. Keep reading to find the hair mask that's right for you. 


(Image credit: @anaasmood)

Best Overall: Briogeo Don't Despair, Repair! Deep Conditioning Hair Mask


(Image credit: @javiera)

This article was originally published at an earlier date and has been updated.

Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.