I'm Obsessed With Maintaining My Blonde—This Product Is My MVP

Maintaining blonde hair requires a lot of maintenance, and your budget will appreciate the less-hefty price tag of this winner from Not Your Mother's. It has an intense violet pigment to prevent brassiness, and the hero ingredient (violet rice, appropriately) helps prevent damage and dullness. You'll also get lots of shine with this duo.

This drugstore-favorite is so good at keeping blonde hair salon-level toned. In fact, even the most persnickety hair snobs (aka, people like me who usually prefer expensive hair products) credit this shampoo-and-conditioner duo as one of the absolute best on the market. 

Philip B.'s purple shampoo are more of an investment, but it is one of the best options if you prioritize high-quality, naturally derived ingredients. I'm not kidding when I say this specialized formula makes blonde hair shimmer. Time-released botanicals and moisturizing natural plum extracts are to blame.

At one point, I would have been bleeding Oribe's cult-loved Bright Blonde Shampoo and Conditioner. The combination is definitely one of my favorites, and I always have to have them in my rotation. Oribe's Signature Complex (a strategic mix of watermelon, lychee, and edelweiss flower extracts) complements other key additions like brightening lemon, ginger root, and chamomile extract, along with hydrating olive and jojoba oil esters. 

My fellow beauty editor Courtney Higgs and I gush about our love for Davines almost every single day. You can't go wrong with any of its products; they're all magical. Despite its name, this is, indeed, a rich purple shampoo-and-conditioner duo that's especially fabulous for those who are ultra-bright platinum or silver. 

If you didn't think there was a big difference between purple hair formulas, Amika's top-notch picks will convince you otherwise. They boast amazing shine-enhancing and restorative ingredients (which blondes desperately need) such as wild cherry bark extract, keratin, and avocado oil, and to really take things to the next level, I like to pregame my shampoo with the brand's clarifying shampoo and then once I get out of the shower, I'll comb through a dollop of this violet leave-in cream. Combine those four products (the two shampoos, the conditioner, and the leave-in), and you'll be left with a sparkling, untainted shade of blonde. 

First things first, this conditioner is purple (albeit a very pretty light one!), but the shampoo is not. The magic of this game-changing French conditioner from Leonor Greyl is it can be paired with any shampoo, but if you combine the nourishing, brass-busting perks of the conditioner with this rich moisturizing shampoo formula I've included above (which is designed to prevent color loss), you'll definitely thank me later. This pair is the perfect investment for anyone who's not a fan of an ultra-violet purple shampoo and conditioner and would rather have something a bit subtler that's less likely to turn strands too purple or gray. It's foolproof. 

In the same vein, the silvery-purple tone of this purple shampoo and conditioner is mild enough so you can use it every day or wash in order to maintain your blonde. (The more intense shades of purple should only be used every few washes or so.) Ingredients like glycerin, sunflower sprout extract, and pure pearl extract ensure shine, shimmer, and lots of bounce add softness. 

Unite is one of my all-time-favorite haircare brands, and it actually has two different shampoo options for blonde hair. This is the more intense pairing, which has that rich, signature purple shade you're likely accustomed to, and the other is a champagne-colored shampoo that can be used as more of an everyday brightening remedy. If you're looking for a true purple shampoo and conditioner, however, I recommend these two. Just be warned: The formula smells exactly like grape Kool-Aid.

Joico is another OG brand that's been used in salons forever and still holds its own. I actually keep a lot of its formulas in my shower, but its Blonde Life Violet line is what I turn to when my hair starts to verge into brassy, yellow territory. Joico is known for prioritizing hair health, and this blend features lush additions like nutrient-packed tamanu and monoi oils, which keep strands glossy, soft, and resistant to breakage. 

No purple shampoo-and-conditioner roundup could ever be complete without this couple from Drybar. Though the formula is gentle and will never strip your hair (as some cheaper drugstore formulas will!), it contains ultra-deep purple pigments to keep blonde, gray, or white hair looking vibrant, shiny, and totally void of any unwanted warm tones.

This post was published at an earlier date and has since been updated.