Foundation
Foundation to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Here They Are: The Best Brushes for Every Type of Foundation, Per Editors and Makeup Artists
If they work for the pros, they work for us.
By Kaitlyn McLintock
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I Have Acne-Prone Skin—Meet the Game-Changing Foundation I'm Never Taking Off
It doesn't even feel like foundation.
By Shawna Hudson
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Most Foundations Make Large Pores More Noticeable—These 10 Are the Exception
They're makeup artist approved.
By Kaitlyn McLintock
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"Whoever Named This Is Very Freaky": Cardi B on the Skin Tint Editors Swear By for All-Day Glam
An exclusive look at her on-set makeup staples.
By Jamie Schneider
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Gemma Chan, Rosie HW, Sofia Carson: 11 Celebs Wore This Iconic Foundation at the Venice Film Festival
Any guesses?
By Kaitlyn McLintock
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Lighter Than Cream, More Coverage Than Tints—10 Foundation Sticks That Upgrade Your Makeup Game
They're so easy to use.
By Shawna Hudson
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"Oh My God, the Glow": My Exact Thoughts After Wearing Victoria Beckham's New Foundation for a Week
You have to see these photos.
By Jamie Schneider
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Live Tinted's New Complexion Stick Is a Dream Foundation for Skincare Lovers
It's like wearing a second skin.
By Sabrina Talbert
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These Are the Best Makeup Products of Summer 2025—Full Stop
Some are new. Others are tried-and-true. All are stunning.
By Jamie Schneider
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My Dry Skin Had a Complicated Relationship With Foundation Until I Switched to *This* Formula
I'm never going back.
By Kaitlyn McLintock
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Stop Everything—Kendall Jenner's MUA Finally Has Her Own "Underpainting" Line
I can confirm it's *very* good.
By Jamie Schneider
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Accessible, Aspirational Beauty Is the Future—a Model and Amputee Shares the Brands Doing It Right
Plus, the daily staples she swears by.
By Jamie Schneider
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This Is the One Foundation Makeup Artists and Facialists Recommend to (Literally) Everyone
Yep, it's universal.
By Kaitlyn McLintock
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I Tested Natural-Looking Foundations—These 10 Look Just Like My Skin But Better
I won't use anything else.
By Kaitlyn McLintock
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My 56-Year-Old Mom and I Compared Our Favorite Foundations—These 15 Tick Every Box
Makeup artists agree.
By Jamie Schneider
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15 Top-Rated Foundations You Can Buy on Amazon That Cost Less Than $15
They go on flawlessly.
By Sarah Yang
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Suddenly, My Entire Beauty Bag Is Full of SPF Makeup—7 Stunning Formulas I'm Obsessing Over
The category has never been more sophisticated.
By Jamie Schneider
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I Usually Cringe at Powder Foundations, But These Soft-Blurring Formulas Left Me Speechless
Airbrushed skin coming right up.
By Alyssa Brascia
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Skin Tints Can Be Hit or Miss—15 You'll Be Instantly Obsessed With
Personally tested by WWW beauty editors.
By Maya Thomas
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I'm Done Gatekeeping—This Little-Known Foundation Is My Secret to Flawless Skin
I've been using it for over three years.
By Kaitlyn McLintock
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The Numbers Don't Lie—WWW Readers Shop These 11 Products the Most, and They're on Sale RN
Saving on your faves is basically a profit… It's girl math.
By Alyssa Brascia
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"You're Not Wearing Foundation?!" Is My Favorite Compliment—These Skincare Hybrids Are Responsible
My all-time favorites for no-makeup days.
By Jamie Schneider
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Maybe I'm Dramatic, But This New Foundation Is the Best Thing That's Ever Happened to My Acne-Prone Skin
BRB, writing it a million love poems.
By Shawna Hudson
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Black Beauty Brands Set the Standard for Inclusive Shade Ranges—These Industry Experts Are Leading the Charge
It's not marketing; it's mandatory.
By Kaitlyn McLintock
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I Have Rosacea—These Are the *Only* Foundations That Cover My Patchy Redness
They're natural-looking and undetectable.
By Kaitlyn McLintock
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3 Celebrity Makeup Artists Walk Into Ulta—These Are the 13 Foundations They Buy
There's something for every budget.
By Kaitlyn McLintock
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Editors Swear By This Product for Glowing Skin Year-Round
Skin is in.
By Courtney Higgs
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No Lie—This Glowy Base Product Is the Reason My Skin Looks Like I Get Weekly Facials
Luminous skin, right this way.
By Morgan Fargo
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If Your Foundation Is Detectable, I'd Trade It In for This Sleeper Hit
I'm all about traceless makeup.
By Kaitlyn McLintock
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This Undetectable (and Underrated) Foundation Is Meghan Markle's Secret to Flawless Skin
And it's available on Amazon…
By Kaitlyn McLintock