I'm Willing to Bet These 15 Violet Grey and Bluemercury Staples Will Sell Out By September 20
Both retailers are *so* good right now.
If you're deeply craving a fall beauty reset, well, same. The "back to school" energy of September inspires plenty of beauty fans to switch up their hair color, find a new signature scent, commit to an autumn-coded manicure, and, of course, adjust their skin and makeup routines to the cooler, drier weather. It also helps that beauty brands typically drop their splashiest launches this time of year (new beginnings and all that jazz), so really, there's no better time to overhaul your vanity.
But if you're not exactly sure where to start, I personally think Violet Grey and Bluemercury both do a fabulous job curating a chic, seasonal selection. Just a few days ago, I was scrolling through their respective new arrivals (or, rather, the "Just Approved" page on Violet Grey) and found myself creating quite the comprehensive fall wishlist. Curious which items I saved? Scroll ahead to discover the products I highly suggest scooping up.
Violet Grey
When WWW associate beauty editor Alyssa Brascia told me that this satin-finish foundation "smoothed [her] texture like weightless Spackle," I immediately added it to my cart.
I'll be wearing a brightening color corrector over concealer this fall. Trust me, it appears way more natural.
Okay, I technically already own a few of these velvety single shadows (nonnegotiables for my summer eye looks), but I simply must snag a few extra shades for fall.
If you didn't know, I'm on my hair growth supplement journey, which is a pretty big deal for someone who notoriously fails at taking supplements. For those who feel the same, these clinically-backed, berry-flavored gummies should help you kickstart the routine.
Adore sheer, dewier coverage? You must (must!) give these Foundation Drops a whirl. Trust me, they're worth the spendy price tag. Word to the wise: It's finally back in stock after being sold out for weeks, so I'd grab it while you still can.
What do you get when you cross skin- and hair-enhancing red light therapy with a hard water-mitigating shower filter? High-tech magic, that's what. I use mine every single day.
I've clocked that sky blue shade on multiple beauty editors at this point, so I'm officially convinced to snag my own palette.
Bluemercury
La Prairie's newest collection was created with sensitive, stressed skin in mind (aka me), and I know it'll do just the trick to ease any summer damage.
Speaking of reversing damage, my hair could use some TLC this fall. I became legitimately giddy when I saw Nécessaire's Moisture Shampoo pop up on my page, as the brand certainly knows how to make a luxuriously hydrating shower product. The white musk, ambrette, and vanilla fragrance also sounds sublime.
I can't check out without the matching conditioner, can I?
At present, I have no less than six lip liners nestled in my work bag. Will that stop me from making Victoria Beckham's new creamy, waterproof pencil a fall staple? Absolutely not.
A flexible-hold hair spray that simultaneously repairs broken hair bonds sounds way too good to be true, but leave it to Olaplex to defy the odds. I've been dying to get my hands on this.
'Tis the season for extra-buttery moisturizers—and don't forget about the skin below your chin! This rich (yet somehow never too greasy) confection works overtime to smooth lines for noticeable results in a mere few weeks. I've seen the brand's scar oil work similar miracles, so I know it's not bluffing.
I've flown through four jars of Elemis's viral Pro-Collagen Cleansing Balm (no exaggeration), but I haven't yet tried its lightly scented black cherry version. It's very on-brand for fall, don't you think?
This is kind of cheating, but I immediately perked up when I saw this limited-edition bundle of Bluemercury best-sellers. With 22 brands (including personal favorites like iS Clinical and Augustinus Bader) at a $953 value, it's the definition of getting the most bang for your buck.
Why Trust Who What Wear
At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.
We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.
