Foundation
Foundation to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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If I Lost My Entire Makeup Bag, These Are the 12 Products I Would Restock Before the New YearConsider these my ride-or-dies.
By Jamie Chevron
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Cakey Foundation is My Worst Nightmare but These K-Beauty Formulas Remain UndetectableI'm all about traceless makeup.
By Kaitlyn McLintock
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My 56-Year-Old Mom and I Compared Our Favorite Foundations—These 15 Tick Every BoxMakeup artists agree.
By Jamie Chevron
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MUAs Say These 12 Foundations Are Oily Skin–Proof—They Stay Put, Control Shine, and Don't Clog PoresPromise.
By Kaitlyn McLintock
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I Thought I Knew What "Lit From Within" Skin Looked Like—Then I Tried This New Silky FoundationLiquid gold.
By Jamie Chevron
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Of the 120+ Foundations I've Tried, These 17 Look Stunning on Deep Skin Tones Like MineThey've never let me down.
By Maya Thomas
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Wait, This Sneaky Bluemercury Sale Is Incredible… Everything I’m Eyeing From La Mer to Tom Ford to HourglassToo good to pass up.
By Jamie Chevron
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Here They Are: The Best Brushes for Every Type of Foundation, Per Editors and Makeup ArtistsIf they work for the pros, they work for us.
By Kaitlyn McLintock
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I Have Acne-Prone Skin—Meet the Game-Changing Foundation I'm Never Taking OffIt doesn't even feel like foundation.
By Shawna Hudson
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Most Foundations Make Large Pores More Noticeable—These 10 Are the ExceptionThey're makeup artist approved.
By Kaitlyn McLintock
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"Whoever Named This Is Very Freaky": Cardi B on the Skin Tint Editors Swear By for All-Day GlamAn exclusive look at her on-set makeup staples.
By Jamie Chevron
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Gemma Chan, Rosie HW, Sofia Carson: 11 Celebs Wore This Iconic Foundation at the Venice Film FestivalAny guesses?
By Kaitlyn McLintock
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Lighter Than Cream, More Coverage Than Tints—10 Foundation Sticks That Upgrade Your Makeup GameThey're so easy to use.
By Shawna Hudson
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"Oh My God, the Glow": My Exact Thoughts After Wearing Victoria Beckham's New Foundation for a WeekYou have to see these photos.
By Jamie Chevron
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Live Tinted's New Complexion Stick Is a Dream Foundation for Skincare LoversIt's like wearing a second skin.
By Sabrina Talbert
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These Are the Best Makeup Products of Summer 2025—Full StopSome are new. Others are tried-and-true. All are stunning.
By Jamie Chevron
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My Dry Skin Had a Complicated Relationship With Foundation Until I Switched to *This* FormulaI'm never going back.
By Kaitlyn McLintock
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Stop Everything—Kendall Jenner's MUA Finally Has Her Own "Underpainting" LineI can confirm it's *very* good.
By Jamie Chevron
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Accessible, Aspirational Beauty Is the Future—a Model and Amputee Shares the Brands Doing It RightPlus, the daily staples she swears by.
By Jamie Chevron
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This Is the One Foundation Makeup Artists and Facialists Recommend to (Literally) EveryoneYep, it's universal.
By Kaitlyn McLintock
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15 Top-Rated Foundations You Can Buy on Amazon That Cost Less Than $15They go on flawlessly.
By Sarah Yang
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Skin Tints Can Be Hit or Miss—15 You'll Be Instantly Obsessed WithPersonally tested by WWW beauty editors.
By Maya Thomas
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I'm Done Gatekeeping—This Little-Known Foundation Is My Secret to Flawless SkinI've been using it for over three years.
By Kaitlyn McLintock
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The Numbers Don't Lie—WWW Readers Shop These 11 Products the Most, and They're on Sale RNSaving on your faves is basically a profit… It's girl math.
By Alyssa Brascia
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Maybe I'm Dramatic, But This New Foundation Is the Best Thing That's Ever Happened to My Acne-Prone SkinBRB, writing it a million love poems.
By Shawna Hudson
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Black Beauty Brands Set the Standard for Inclusive Shade Ranges—These Industry Experts Are Leading the ChargeIt's not marketing; it's mandatory.
By Kaitlyn McLintock
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7 Editors Give This Designer Foundation 10s Across the Board10/10, would recommend.
By Aniyah Morinia
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This Iconic Foundation Was Used to Create Sabrina Carpenter's "Baby Angel" Grammys LookPlus, seven more makeup products.
By Kaitlyn McLintock
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3 Celebrity Makeup Artists Walk Into Ulta—These Are the 13 Foundations They BuyThere's something for every budget.
By Kaitlyn McLintock
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No Lie—This Glowy Base Product Is the Reason My Skin Looks Like I Get Weekly FacialsLuminous skin, right this way.
By Morgan Fargo