Foundation
Foundation to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
-
Lighter Than Cream, More Coverage Than Tints—10 Foundation Sticks That Upgrade Your Makeup GameThey're so easy to use.
By Shawna Hudson
-
"Oh My God, the Glow": My Exact Thoughts After Wearing Victoria Beckham's New Foundation for a WeekYou have to see these photos.
By Jamie Schneider
-
Live Tinted's New Complexion Stick Is a Dream Foundation for Skincare LoversIt's like wearing a second skin.
By Sabrina Talbert
-
These Are the Best Makeup Products of Summer 2025—Full StopSome are new. Others are tried-and-true. All are stunning.
By Jamie Schneider
-
My Dry Skin Had a Complicated Relationship With Foundation Until I Switched to *This* FormulaI'm never going back.
By Kaitlyn McLintock
-
Stop Everything—Kendall Jenner's MUA Finally Has Her Own "Underpainting" LineI can confirm it's *very* good.
By Jamie Schneider
-
Accessible, Aspirational Beauty Is the Future—a Model and Amputee Shares the Brands Doing It RightPlus, the daily staples she swears by.
By Jamie Schneider
-
This Is the One Foundation Makeup Artists and Facialists Recommend to (Literally) EveryoneYep, it's universal.
By Kaitlyn McLintock
-
15 Top-Rated Foundations You Can Buy on Amazon That Cost Less Than $15They go on flawlessly.
By Sarah Yang
-
Suddenly, My Entire Beauty Bag Is Full of SPF Makeup—7 Stunning Formulas I'm Obsessing OverThe category has never been more sophisticated.
By Jamie Schneider
-
Skin Tints Can Be Hit or Miss—15 You'll Be Instantly Obsessed WithPersonally tested by WWW beauty editors.
By Maya Thomas
-
I'm Done Gatekeeping—This Little-Known Foundation Is My Secret to Flawless SkinI've been using it for over three years.
By Kaitlyn McLintock
-
The Numbers Don't Lie—WWW Readers Shop These 11 Products the Most, and They're on Sale RNSaving on your faves is basically a profit… It's girl math.
By Alyssa Brascia
-
"You're Not Wearing Foundation?!" Is My Favorite Compliment—These Skincare Hybrids Are ResponsibleMy all-time favorites for no-makeup days.
By Jamie Schneider
-
Maybe I'm Dramatic, But This New Foundation Is the Best Thing That's Ever Happened to My Acne-Prone SkinBRB, writing it a million love poems.
By Shawna Hudson
-
Black Beauty Brands Set the Standard for Inclusive Shade Ranges—These Industry Experts Are Leading the ChargeIt's not marketing; it's mandatory.
By Kaitlyn McLintock
-
7 Editors Give This Designer Foundation 10s Across the Board10/10, would recommend.
By Aniyah Morinia
-
This Iconic Foundation Was Used to Create Sabrina Carpenter's "Baby Angel" Grammys LookPlus, seven more makeup products.
By Kaitlyn McLintock
-
3 Celebrity Makeup Artists Walk Into Ulta—These Are the 13 Foundations They BuyThere's something for every budget.
By Kaitlyn McLintock
-
No Lie—This Glowy Base Product Is the Reason My Skin Looks Like I Get Weekly FacialsLuminous skin, right this way.
By Morgan Fargo
-
This Undetectable (and Underrated) Foundation Is Meghan Markle's Secret to Flawless SkinAnd it's available on Amazon…
By Kaitlyn McLintock
-
From Jenna Rink to Andie Anderson—Here's Every Trending Rom-Com Makeup Look Step-by-StepAn ode to the original lover girls.
By Maya Thomas
-
21 Humidity-Proof Makeup Products I'm Using to Brave My First Sweaty NYC SummerMakeup to defy all odds.
By Maya Thomas
-
Tyla Just Convinced Me to Try This New Charlotte Tilbury Product—Now I'm ObsessedIt has a ring-light effect.
By Jamie Schneider
-
13 Sweatproof Foundations If Your Face Wants to Melt Into a Puddle Right NowJust us?
By Erin Jahns
-
Celeb Makeup Artists Told Me Their Favorite Foundations Under $20—Here's the RevealThey're just as good as their more expensive counterparts.
By Shawna Hudson
-
I Tried E.l.f.'s New $8 Foundation—Here Are My Honest ThoughtsDid it live up to the hype?
By Shawna Hudson
-
These 17 Designer Beauty Products Are at the Top of My Summer Wish List (Some Are on Sale)Act fast.
By Kaitlyn McLintock
-
The 18 Foundations Celebrity Makeup Artists Always Use on Women Over 40There are a few unanimous favorites.
By Erin Jahns
-
Do Foundations With SPF Provide Enough Protection? Experts Weigh InWe got to the bottom of this debate.
By Shawna Hudson