What to Buy for Your Dad on Black Friday

Black Friday means different things to different people. For me, it induces a pretty significant amount of anxiety and conjures thoughts of stampedes of people carrying countless shopping bags in harshly lit department stores. While this may paint a rather dramatic picture of Black Friday, it’s no less how the two words make me feel.

However, thanks to a little tool I like to call the internet, you can still get the deals from the convenience of your home. (Perhaps while watching a holiday movie with a glass of wine? Just a suggestion.)

At Who What Wear, we get emails about Black Friday and Cyber Monday deals to be aware of, so using this intel, I rounded up my favorite promotions in an effort to make shopping for your dad less daunting. Because let’s be real: Dads are really hard to shop for.

Scroll down to see if my gift picks work for your dad, and let me know in the comments what you’ll be buying him this year.

Cambridge Satchel Company

The Deal: 20% off select items
The Details: November 24–28

Give your dad something fuss-free to take to the office, like this sleek case.


The Deal: 25% off sitewide
The Details: November 24–28

Because he probably won't buy new jeans for himself anytime soon.


The Deal: 30% off sitewide
The Details: November 24–28

All dads can appreciate a cool, technical watch.


The Deal: 20% off sitewide
The Details: November 23–27

If his old wallet is looking a bit tattered, give him this versatile and durable cardholder to take its place.


The Deal: 2 free bottles + free shipping
The Details: November 22–29 with code BLACKFRIDAY16

If your dad is a wine lover, introduce him to this personalized club with a couple of bottles on the house.

The fine print: New members only, and maximum value is $26. But still, pretty exciting.

AG Jeans

The Deal: 30% off sitewide
The Details: November 23–28 with code AGTHIRTY

Even if your dad isn't interested in clothes, he'll love a soft sweater or sweatshirt he can wear all the time.


The Deal: 10% off + complimentary "Run Everything" T-shirt
The Details: Through November 28

You can never go wrong with a new pair of kicks, and these ones are all the rage right now.

Billy Reid

The Deal: 25% off all full-price items
The Details: November 25

There's something for every kind of dad at Billy Reid—we're particularly smitten with this tie.


The Details: Special Black Friday Collection (launches November 25)

Dads love extension cords. We can't explain why, but this much we know is true. 

Smoke x Mirrors

The Deal: 20% off sitewide
The Details: November 25–28 with code pumpkinpEYE

These lightweight, durable sunglasses will fit in seamlessly with any dad's closet.

White + Warren

The Deal: 25% off sitewide
The Details: November 23–28

The Giving Keys

The Deal: Matte Black Key + Candle Bundle for Black Friday

Who doesn't love a gift with a do-good component?


The Deal: $50 off $299–$499 with code BF50, $75 off $500–$899 with code BF75, $100 off $900+ with code BF100
The Details: November 12–25

You may have to go in on this one with your siblings, but if you're looking for a beautifully crafted piece of furniture or décor for your dad, this is the place to find it.

Now that you have your dad down, shop gifts that you can give to anyone on your list.

Opening Image: Getty Images

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