If You Have Amazon Prime Day FOMO, See What Our Fashion and Beauty Editors Actually Bought This Year

Who What Wear editor Allyson Payer wearing pink tweed skirt suit, black tank top, sunglasses, and black bag and standing in front of New York residence.

(Image credit: @allypayer)

Amazon Prime Day can feel like the ultimate shopping event—a whirlwind of deals, excitement, and, sometimes, serious FOMO if you aren't glued to your phone, shopping away.

Beyond the buzz and endless scroll this Prime Day, what are the real must-haves you can't truly live without? To cut through the noise, we asked our fashion and beauty editors to share what they actually bought this year. Although Amazon Prime Day ends today, July 11 (boo!), there are still dozens of can't-miss items on sale, from classic Levi's shorts to TikTok-famous Dyson hair dryers.

Whether you missed the sale or want insider insight before your next splurge, discover the products that made the cut and see why these deals had our experts clicking "buy" without hesitation. Below, shop the best last-chance Amazon Prime Day deals.

The Best Last-Chance Amazon Prime Day Deals

When does Amazon Prime Day end?

Amazon Prime Day ends July 11, 2025—today!

What can I buy during Amazon Prime Day?

Amazon Prime Day 2025 is officially coming to a close, but before the deals run out at midnight, you can still shop them all. Brands such as Dyson, Heaven Mayhem, Levi's Havaianas, and Sol de Janeiro are on sale.

Shop Allyson's Picks

Who What Wear editor Allyson Payer.

(Image credit: Future)

Shop Nikki's Pick's

Who What Wear editor Nikki Chwatt.

(Image credit: Future)

Shop Ana's Picks

Who What Wear editor Ana Escalante.

(Image credit: Future)

Shop Jamie's Picks

Photo of Who What Wear editor Jamie Schneider

(Image credit: @jamieeschneider)

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Ana Escalante
Associate Features Editor

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.