Rose Inc's Friends & Family Sale Is on—Here's What RHW Wants You to Buy First

We're pretty picky about the celebrity-owned beauty brands we choose to endorse, and cross my heart hope to die, if you see us writing about or recommending one here on WWW, you can rest assured it's *truly* great stuff. We've always been big fans of Rosie Huntington-Whiteley—regarding her fashion and beauty MOs—and we've been equally impressed with her still-relatively-new collection of beauty products ever since its launch last August. 


(Image credit: Courtesy of Rose Inc)

Each new product from Rose Inc seems to get better and better—the formulas not only are boosted with good-for-your-skin ingredients but also feature really innovative technology. (Just read on about the brand's skin tint and moisturizer for proof.) That said, as with most things in life, high-quality products come with deservedly higher price points, so while Rose Inc's assortment of skincare and makeup products is fairly spendy, it's definitely worth the plunge.

But this is where the good news comes in: Rose Inc's Friends & Family Sale is officially on, and now through Tuesday, June 28, you can score 25% off sitewide, no code needed, and with the only exclusions being the brand's sets. If you need some inspiration as to where to start, Rosie HW herself is sharing her top five product picks below, and we're following suit with our editor-approved recs right after. Keep scrolling! The best products to shop for during Rose Inc's Friends & Family Sale are just below. 

Huntington-Whiteley's Top Product Picks

The Editor Favorites

Up next, Rosie HW Told Me Her Skin Totally Improved When She Did This One Thing

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.