2020 Just Got a Beautiful New Color Trend Thanks to Elsa Hosk

Feel free to disagree with me (which I don't think you will), but Elsa Hosk is one of the most stylish models of our time. So when I spotted a style Q&A on her Instagram Stories last week, I admittedly watched it several times. There were lots of gems to take in (and don't worry—she saved it in her highlights), but the one that caught my eye was her response when someone asked what her favorite color to dress in was. Her response was pink and purple, and she had plenty of photos of herself wearing the combination to back it up.
During these times, doing little things to cheer yourself up is certainly a good idea, and I don't know about you, but wearing the pretty combination of pink and purple does that for me. (Plus, it works with loungewear too, as Hosk displays below.)
Keep scrolling to shop the Elsa Hosk–approved color trend that I think you're going to start seeing a lot more.
More Pink-and-Purple Outfit Inspiration
Shop the Color Trend
PINK T-SHIRT + PURPLE TROUSERS
PURPLE SWEATSHIRT + PINK BIKE SHORTS
PINK JACKET + PURPLE MINISKIRT
PINK DRESS + PURPLE SHOES
PURPLE TANK + PINK SHORTS
Next up, seven color trends that instantly boost your mood.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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