There's Still Time to Enter Who What Wear's Next in Beauty Awards

After months in the works, Who What Wear's second annual beauty awards, Next in Beauty, is now live and open for entries. Due to popular demand, we have extended our entry deadline, with the new cut-off date being 11th July 2024. If you thought last year's awards was impressive, just wait until you see what we have lined up this year.

What Is Who What Wear's Next in Beauty Awards?

What’s new and next in Beauty? Who What Wear UK is on the search, and you have the chance to provide the answers. Future-facing formulas and trailblazing brands are at the heart of Who What Wear UK’s inaugural Next in Beauty Awards. On a daily basis, our editorial team celebrates (and tests) products that work hard for the money, and we're incredibly fussy about what we recommend to you, our dear readers.

We’re providing the opportunity for brands, big and small, to enter into a number of categories that span the gamut from brand-building accolades to prime product endorsements. Products must be available to buy in the UK or due to launch in the UK within 2024, and you can read up on the categories, requirement and entry process via our Next in Beauty website.

Our prestigious list of winners will be crafted by an esteemed and trusted panel of editors, influencers and experts that will rigorously test put every single product to the test. We're aiming to lift up the brands and products that we believe are cult classics in the making, ensuring that your beauty cabinet is stocked with only the best of the best.

The winners will be announced in late October through a series of content and social activations, as well as an exclusive event, so stay tuned and tell your beauty-loving friends all about it!

All that's left for you to do is enter your product! Head to our Next in Beauty website for all the details. And good luck!

2023's Next in Beauty Winners

We were blown away by the calibre of the entries we received for our 2023 Next in Beauty Awards. Scroll on to discover the full list of 2023 winners across our hair, skin, makeup, body and nails categories, as well as the products that won our overall and highly coveted Best in Class awards.

SKINCARE

Best Cleanser: Farmacy Green Clean Makeup Meltaway Cleansing Balm
Best Exfoliator: Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant
Best Eye Treatment: Bioeffect EGF Eye Serum
Best Face Mask: Gold Collagen Hydrogel Mask
Best Facial SPF: Beauty Pie Super Healthy Skin™ Featherlight UVA/UVB SPF 50 Sunscreen + Primer
Best Facial Tan: TAN-LUXE Super Glow
Best Hyperpigmentation: Treatment Dermatica Clarifying Azelaic Acid 20% Cream
Best Lash Serum: UKLASH Eyelash Serum
Best Lip Treatment: Ultra Violette Sheen Screen™ SPF 50 Hydrating Lip Balm
Best Luxury Moisturiser: ARgENTUM Apothecary La Potion Infinie
Best Makeup Remover: Tatcha The Camellia Cleansing Oil
Best Moisturiser: Cultured Biomecare Rich Cream
Best Night Product: Estée Lauder Advanced Night Repair Serum Synchronized Multi-Recovery Complex
Best Retinol: Medik8 Crystal Retinal
Best Serum: Skin + Me Daily Doser
Best Skin Tech Tool: The Light Salon Boost LED Face Mask
Highly Commended Cleanser: CeraVe Hydrating Cleanser
Highly Commended Exfoliator: Kate Somerville ExfoliKate Intensive Exfoliating Treatment
Highly Commended Eye Treatment: The Ordinary Multi-Peptide Eye Serum
Highly Commended Facial SPF: L'Oréal Paris Revitalift Clinical SPF50+ Invisible Fluid
Highly Commended Skin Tech Tool: Zutta LED Mask
Highly Commended Serum: Bioderma Sensibio Defensive Serum

HAIR

Best Conditioner: Fable & Mane MahaMane™ Leave-In Conditioner
Best Curl Product: Holy Curls 06 Oil Serum
Best Hair Dryer: Zuvi Halo Hair Dryer
Best Hair Oil: MONPURE Ultra Light Healthy Hair Oil
Best Hair Tool: Beachwaver The Beachwaver Rotating Hair Iron
Best Scalp Product: Ouai Scalp Serum
Best Hair Serum: ALFAPARF Milano Professional Semi di Lino Cristalli Liquidi
Best Shampoo: Monday Haircare Smooth Shampoo
Best Styling Product: Hair By Sam McKnight Sundaze Sea Spray
Best Hair Treatment: Olaplex No.3 Hair Perfector
Highly Commended Hair Serum: Kérastase Nutritive Nutri-Supplement Split Ends Serum
Highly Commended Shampoo: Function of Beauty Custom Wavy Hair Shampoo

MAKEUP

Best Base Product: Givenchy Prisme Libre Skin-Caring Matte Foundation
Best Blusher: Rare Beauty Soft Pinch Liquid Blush
Best Bronzer: Pixi On-The-Glow Bronze
Best Brow Product: Anastasia Beverly Hills Brow Freeze
Best Concealer: Kosas Revealer Concealer
Best Eyeshadow: Nudestix Magnetic Luminous Eye Color
Best False Lashes: KISS Falscara Starter Kit
Best Finishing Product: Morphe Continuous Prep & Set Mist+
Best Inclusive Shade Range: Rose Inc Softlight Luminous Hydrating Concealer
Best Lip Product: By Terry Hyaluronic Lip Liner
Best Makeup Tool: Beautifect Beautifect Box
Best Makeup/Skincare Hybrid: Rose Inc Skin Enhance Luminous Tinted Serum
Best Mascara: Makeup Revolution 5D Lash Pow Mascara
Best Multiuse Product: Merit Flush Balm

NAILS

Best Cuticle Treatment: Chanel L’Huile Camélia Hydrating & Fortifying Nail Oil
Best Nail Polish: Kure Bazaar Nail Polish
Best Base Coat: Leighton Denny Renovate Treatment Shield & Base Coat
Best Nail Health Product: OPI Repair Mode Bond Building Serum

BODY

Best Bath Product: Dreem Distillery The Z's
Best Body Cleanser: Beauty Pie AcidEnzyme™ Exfoliating Face & Body Cleanser
Best Body Tanner: Skinny Tan Self Tanning Whip
Best Body Tool: The Light Salon Boost LED Body Patch
Best Deodorant: Dr. Hauschka Rose Deodorant
Best Body Exfoliator: U Beauty Resurfacing Body Compound
Best Foot Product: Scholl Expert Care File & Smooth 2 in 1 Electronic Foot File
Best Body Hydrator: Sorted Skin Intensive Rescue Spray
Best Perfume: ARgENTUM Apothecary BECOME
Best Shower Product: Nécessaire The Body Wash Eucalyptus
Highly Commended Body Hydrator: Nuxe Huile Prodigieuse Multi-Purpose Dry Oil
Highly Commended Body Exfoliator: First Aid Beauty KP Bump Eraser Body Scrub

BEST IN CLASS

HAIR: Best Curl Product - Holy Curls 06 Oil Serum
BODY: Best Body Tool - The Light Salon Boost LED Body Patch
MAKEUP: Best Inclusive Shade Range - Rose Inc Softlight Luminous Hydrating Concealer
NAILS: Best Cuticle Treatment - Chanel L'huile Camélia Hydrating & Fortifying Nail Oil
SKIN: Best Serum - Skin + Me Daily Doser