These "Naked" Dresses Are Going to Be Like Gold Dust in 2022

Mark my words: Nensi Dojaka is going to be 2022's buzziest brand. How have I come to this conclusion? As it has the likes of Zendaya, Emily Ratajkowski, Hailey Bieber, Jourdan Dunn, Bella Hadid and Dua Lipa serving as a small selection of its hype girls, I think that speaks for itself. But if your fashion appetite is as insatiable as mine is, you'll likely be interested in charting the meteoric rise of Nensi Dojaka. Let's dive right in.


(Image credit: @haileybieber)

Hailey Bieber chose a minidress from Nensi Dojaka to wear to a wedding earlier this month. 

Nensi Dojaka is the brand putting "naked" dresses and barely-there clothing back on the map with her ultra-sexy designs. The Albanian designer founded her namesake label in 2017 whilst studying at the London College of Fashion. She's still based in the British capital, and sheer, layered fabrics; thread-bare straps; deconstructed silhouettes; and raw, exposed seams are the foundations of her collections. And they've certainly caught the attention of the fashion world.


(Image credit: @jourdandunn)

Jourdan Dunn opts for a sheer top-and-trouser pairing from Nensi Dojaka. 

With everyone in the industry either talking about or—if they're lucky enough—wearing Dojaka's pieces, the brand is quickly becoming one of the most sought after by celebrity stylists and luxury shoppers alike. Fashion conglomerate LVMH also awarded Dojaka the 2021 LVMH Prize, which gives her a nest egg of over £225,000, so you know the brand will only become more prolific as time goes on.


(Image credit: Getty Images )

Zendaya wore a Nensi Dojaka maxi dress to the Dune premiere after-party.

To say Dojaka is one to watch is an understatement, but should you want to pour over her pieces (which seems like an excellent use of your time), scroll on to see the slew of stars who have already been fortunate enough to wear her creations. Then, scroll on to shop Nensi Dojaka's latest pieces before they inevitably sell out.


(Image credit: @sophiet)

The brand doesn't just do dresses. Here, Sophie Turner wears a Nensi Dojaka camisole with high-waist trousers. 


(Image credit: @handinfire)

MyTheresa Fashion Buying Director Tiffany Hsu has already given the brand her seal (and wear) of approval. 


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Model Adwoa Aboah picks out the perfect little black dress from Nensi Dojaka's 2021 collection. 


(Image credit: @dualipa)

Dua Lipa has also hand-picked pieces from Nensi Dojaka, cementing it as a need-to-know brand for 2022. 


(Image credit: @camillecharriere)

I adore influencer Camille Charriere's styling here. The no-fuss hairdo is the perfect accompaniment to her thin-strap Nensi Dojaka dress. 


(Image credit: Getty Images)

Emily Ratajkowski wore a Nensi Dojaka dress on the red carpet in June 2021 just as the brand started to gain serious momentum. 


(Image credit: Getty Images)

It wasn't long before model Bella Hadid followed suit with this standout top-and-trouser look. 


(Image credit: @haileybieber)

Hailey Bieber is so besotted with Nensi Dojaka she wore this top during the same weekend as she did her minidress (above). 


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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.