Rosie HW Has Confirmed This Trend Is Going to Be Huge in 2020
Although we're still very much in the depths of winter, we're already starting to see the beginnings of S/S 20 trends trickle through, be it on social media or new-in sections. And while some trends still feel a long, long way off—thong sandals and Bermuda shorts, to name a couple—there's one specific 2020 look that you can start wearing, well, now—as long as you're indoors. Décolletage-exposing necklines are back in a big way.
To quote the buyers at Moda Operandi, "The spring/summer 2020 season showcased seductive sweetheart and off-the-shoulder necklines. This revealing silhouette is set to be a surefire hit next season: nearly a quarter of Miu Miu sales came from shoulder-grazing cardigans, shrobed down to reveal the décolletage just-so."
This side of spring, it seems the trend is already gaining momentum. Rosie Huntington-Whiteley was quick to invest in Khaite's cult Maddy top (above), which has since become harder to get a hold of than a half-price Hermès Birkin bag. Handily, there are plenty of necklines, be they square, sweetheart, off-the-shoulder or simply styled as such, that you can still shop now—along with the last few lingering Maddy tops.
Keep scrolling to see just how prolific the neckline trend was on the 2020 runways and then proceed to shop our edit of the best pieces that channel the trend.
Khaite creates a sweetheart silhouette by layering a pulled-apart T-shirt underneath a strapless dress.
The trench coat gets a very cool, neckline-minded overhaul courtesy of Proenza Schouler.
Jacquemus demonstrates the coolest way to wear a cardigan in 2020.
The little black dress has never felt fresher, thanks to Bottega Veneta's addition of a square neckline.
Khaite's high/low styling of its sweetheart-neckline top and denim longline shorts is inspired.
SHOP THE NECKLINE TREND:
Next: Spring 2020 Trends: The Only New Fashion Looks You Need to Know
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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