The Micro-Influencers Power List: 12 People You Should Be Following

There are now thousands and thousands of fashion influencers on Instagram, and it's no longer just those with millions of followers who are making a significant impact in the industry. "Micro-influencer" is a term you hear a lot in fashion circles in 2018 because those with under 100,000 followers tend to have more engaged audiences.

But who should you really be following? We teamed up with digital fashion company Launchmetrics to compile a list of the most powerful micro-influencers of 2018. Launchmetrics' data experts analysed Who What Wear's own audience to find the 12 accounts that (according to science) our readers will love the most. Clever right? Keep scrolling to see the 12 micro-Instagrammers to follow now.

1. Chloe Plumstead


(Image credit: Chloe Plumstead)

Best for: Simple outfit ideas and every day basics. Chloe is a fan of tailoring, T-shirts and hair accessories.

Follow: @ChloePlumstead

2. Lauren Patricia Black


(Image credit: Lauren Patricia Black)

Best for: Colour, print and more colour. You'll rarely see London-based Lauren wearing black, as bold co-ords and printed minidresses are her staples.

Follow: @IMLaurenBlack

3. LaurasLittleLocket


(Image credit: LaurasLitttleLocket)

Best for: High-street finds. Laura tends to wear the likes of New Look and ASOS, so she's one to follow for affordable outfit ideas.

Follow: @LaurasLittleLocket

4. Liv Blankson

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Best for: Holiday style inspiration (she has the best swimwear collection) and ways to make sportswear look elevated. She's a big fan of box-fresh trainers and tracksuits.

Follow: LivBlankson

5. Erica Davies


(Image credit: Erica Davies)

Best for: Practical styling tips and interiors inspiration. Plus she always finds the best pieces in M&S.

Follow: Erica_Davies

6. LauralBouy

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Best for: Laid-back expensive-looking outfit ideas. This French influencer also has an eye for the best pieces in Mango.

Follow: @lauralbouy

7. Camilla Ackley


Best for: Pictures that you can't help but smile at. Camilla adds fun graphics and illustrations to all of her posts, giving her outfit pictures a scrapbook feel.

Follow: @camillaakley

8. Hannah Crosskey


(Image credit: Hannah Crosskey)

Best for: High-street pieces that inevitably sell out. This Brighton-based blogger always finds the best pieces in Zara.

Follow: @HannahCrosskey

9. Tonya Smith

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Best for: Denim. This fashion influencer is based in Portland, Oregon, and nine times out of 10, she's wearing jeans. In other words, she's the girl to follow if denim is your second skin.

Follow: @themoptop

10. Aline Kaplan

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Best for: Classic style and travel inspiration. Aline tends to wear simple outfits, leaning on blazers, trench coats, white shirts and linen separates.

Follow: @AlineKaplan

11. Jana Rose Carrero

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Best for: Streetwear and colourful outfit combos. She wears trainers, deconstructed tailoring and slogan socks.

Follow: @ojandcigs

12. Natasha Ndlovu


(Image credit: Natasha Ndlovu)

Best for: Sporty outfits you can wear outside of the gym. She's the queen of off-duty style, and can make leggings and a denim jacket look better than anyone we know.

Follow: @NatashaNdlovu

Emma Spedding