After months and months of swirling rumors that the death of Lucky magazine was imminent, we finally have some news on the topic: while not entirely closing the long-struggling shopping magazine, parent company Condé Nast is spinning the publication off into its own independently-operated digital magazine and e-commerce site, set to launch in the spring of 2015.
According to Ad Week, Lucky will combine with e-commerce platform BeachMint, the parent company to sites like JewelMint and StyleMint, and form an entirely new company called The Lucky Group. The CEO of the new company will be Josh Berman, the co-founder of BeachMint. Beloved Lucky editor-in-chief Eva Chen will become the company's chief creative officer.
Fans of the magazine will be happy to know that the print edition will still print, with Vogue editor-in-chief Anna Wintour serving as advisor. Condé Nast will be the largest stakeholder in the new company. While all these changes certainly sound positive and forward-thinking, we can't help but wonder if this is Condé's way of giving Lucky one last chance to be economically viable. We'll keep an eye out for the e-commerce site to launch next year.
What do you think of the news about Lucky? Sound off in the comments below!