I'm a Parent Who's Always Searching for Cute Kids' Clothing and Toys—Yes to These Items

As the parent of a 15-month-old, I’m routinely on the hunt for cute children’s clothing, toys, and gear. She’s constantly growing and evolving, so there’s always something to look for. Below I’m sharing a list of items I spotted during some of my recent searches—including pieces I’ve bookmarked for my daughter and other great items I spotted across age groups.
Go on to shop the stellar spring children’s items, featuring adorable dresses, sets, shoes, and more. Looking for toys or gear for your family or as a gift? I also rounded up fun options to consider. Keep scrolling for all of that and more.
Cute Kids' Clothing and Shoes
Serena Williams and Janie and Jack teamed up for a joyful new collection. I love this dress.
Shoppe Balloo is one of my favorite children's stores in New York City. The shop stocks next-level options, like this crochet top.
I have my eye on this set.
I have a few knits from The Blueberry Hill. Love.
Magnetic Me's pieces are just so easy (and cute!)
I buy a lot of shoes at DSW for my daughter. I particularly love Stride Rite.
Rompers are a staple for spring and summer.
I have this sweater in yellow. I need to order in pink!
Shop Toys and Gear
I would've loved this as a child!
This is a great gadget where you can read and record yourself reading a child's favorite books.
This is more the gear category than toys, but I have this play mat, and it's fantastic.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
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