I'm a Parent Who's Always Searching for Cute Kids' Clothing and Toys—Yes to These Items

As the parent of a 15-month-old, I’m routinely on the hunt for cute children’s clothing, toys, and gear. She’s constantly growing and evolving, so there’s always something to look for. Below I’m sharing a list of items I spotted during some of my recent searches—including pieces I’ve bookmarked for my daughter and other great items I spotted across age groups.
Go on to shop the stellar spring children’s items, featuring adorable dresses, sets, shoes, and more. Looking for toys or gear for your family or as a gift? I also rounded up fun options to consider. Keep scrolling for all of that and more from brands like H&M, Away, and Zappos, Ralph Lauren.
Cute Kids' Clothing and Shoes
OMG Janie and Jack just released a collab with one of my favorite spots, Milk Bar. There are so many cute things in the collection, but look at this dress!
Shop Toys and Gear

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
The Perfect $16 Tank Top and More Zara Items I'm Texting Everyone I Know About
Elite finds.
-
The 30 Items That Will Define Style in Summer 2025
Gotta catch 'em all.
-
I'm a Fashion Editor, and These Are a Few of My Favorite Things Right Now
The ultimate summer 2025 wish list.
-
I'm a Shopping Director, and I'm Here With a List of 36 Chic Things—Enjoy
Cool denim, pretty tops, gorgeous sandals, and more.
-
I'll Know You Have Good Taste If These 30 New Arrivals Are Already in Your Shopping Cart
A little summer wardrobe update.
-
Anthropologie Has Everything RN—Shop the 43 Best Tops, Skirts, Pants, and Dresses
The perfect one-stop shop for your next wardrobe refresh.
-
Spotted in New York: The Dated Pants Trend Everyone's Wearing Instead of Jeans
Who's next?
-
Serious Question: How Isn't Every Single New COS Item Out of Stock Already?
I'm actually shocked.