3 Lesser-Known Loungewear Brands We're Loving Right Now

For obvious reasons, loungewear is what everyone is wearing right now. (I personally haven't put on a pair of jeans for about eight weeks.) Luckily, there is a lot of inspiration around for loungewear that is both stylish and comfortable, proving that casual clothes don't have to be shapeless or unflattering. 

With this in mind, we thought we would highlight a few lesser-known loungewear brands that we and the rest of the fashion set are loving right now. The Line by K is an L.A.-based label favoured by many fashion insiders; Ninety Percent is the sustainable brand that vows to share 90% of its profits with charitable causes and those who make its collection; and Micha Lounge is the affordable brand creating the co-ords you'll want to live in. 

When it comes to loungewear, there is a style for everyone, so whether you prefer the figure-skimming silhouette of knitted trousers and a cardigan top or gravitate toward relaxed-fit joggers and an oversize hoodie, there is an option for you. Keep scrolling for some loungewear outfit inspiration, as well as three lesser-known brands we are loving right now. 


Who What Wear Shopping Editor Joy Montgomery in Ninety Percent Top
(Image credit: @joy_monty)


Sasha Mei in The Line by K
(Image credit: @sasha.mei)

The Line by K

Ninety Percent

Micha Lounge

Next up, the biggest S/S 20 fashion trends you need to know.