This It Color Is About to Jump Off—Just Ask Hailey Bieber

Hailey Bieber knows a good trend when she sees one. She's proven this time and again. Bieber is currently in Paris, and she's known to pull out all the stops when visiting the City of Light. This trip has been no exception. Earlier today, while out shopping with none other than Justin Bieber, she wore an outfit that very clearly speaks to what the F/W 21 runways were telling us: Lilac is the next It color and will soon be everywhere. Hailey is already embracing this notion by wearing a lilac sweater-tank, miniskirt, and bag in unison.
Lilac is my favorite color, and I wear it regardless of whether or not it's a trend at the moment. So needless to say, I'm very happy to report that it's the next It color, and I would gladly wear Hailey's entire outfit any day of the week, Bottega Veneta bag and Chanel shoes (although not lilac) included.
If you're as into the trend as me and Hailey Bieber are (if not, it's fine), scroll on to see my lilac shopping picks.
On Hailey Bieber: Raf Simons top; The Attico Stretch-Wool Gabardine Miniskirt ($490); Bottega Veneta The Pouch Clutch ($2790); Chanel shoes; Saint Laurent sunglasses; Éliou necklace
Shop My Lilac Picks
Shop the matching Coco Terry Shorts ($105).
Shop the matching High Cut Bikini Bottoms ($44).
Next up, this is the swimsuit color everyone is wearing.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
The Unexpected Color Combinations Fashion People Everywhere Will Soon Be Wearing
Think periwinkle with crimson or citron with baby blue.
-
This Dated Denim Pairing Is Suddenly the Chicest Way to Wear Jeans for Fall 2025
Easy and stylish.
-
The Specific Way Everyone Stylish in NYC Will Be Wearing Boots With Jeans This Fall
It's all about this styling trick.
-
I'm an NYC-Based Dad Who Is Always on the Move—This Is How I Redefined My Everyday Wear
Effortless, easy, and cool.
-
Ignore the Haters—I Still Love These Versatile and Comfy Pants and Bet You Do Too
See how fashion people from NYC to Paris to London wear them for fall.
-
This Classic Shoe Is Every Parisian's Secret to Making Jeans Look Elevated in Fall
And you probably already own it.
-
Hold the Brown and Black Jackets—Experienced Shoppers Are Swapping Them for Ones in This Fancy Color
Elsa Hosk wouldn't lead us astray.
-
The Easy-Yet-Elevated Outfit Formula Fashion People Will Be Wearing Straight Into Fall
Here are seven takes on the chic look.