This It Color Is About to Jump Off—Just Ask Hailey Bieber
Hailey Bieber knows a good trend when she sees one. She's proven this time and again. Bieber is currently in Paris, and she's known to pull out all the stops when visiting the City of Light. This trip has been no exception. Earlier today, while out shopping with none other than Justin Bieber, she wore an outfit that very clearly speaks to what the F/W 21 runways were telling us: Lilac is the next It color and will soon be everywhere. Hailey is already embracing this notion by wearing a lilac sweater-tank, miniskirt, and bag in unison.
Lilac is my favorite color, and I wear it regardless of whether or not it's a trend at the moment. So needless to say, I'm very happy to report that it's the next It color, and I would gladly wear Hailey's entire outfit any day of the week, Bottega Veneta bag and Chanel shoes (although not lilac) included.
If you're as into the trend as me and Hailey Bieber are (if not, it's fine), scroll on to see my lilac shopping picks.
On Hailey Bieber: Raf Simons top; The Attico Stretch-Wool Gabardine Miniskirt ($490); Bottega Veneta The Pouch Clutch ($2790); Chanel shoes; Saint Laurent sunglasses; Éliou necklace
Shop My Lilac Picks
Shop the matching Coco Terry Shorts ($105).
Shop the matching High Cut Bikini Bottoms ($44).
Next up, this is the swimsuit color everyone is wearing.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
Kendall Jenner Just Wore the Most Elegant Legging Color Trend of the SeasonJust in time for winter.
-
Jeans, Who? It Girls Everywhere Are Wearing Boots With This Anti-Denim Trend Right NowIt will also be a fashion person's go-to uniform this winter, too.
-
If You Want to Look as Rich as Possible, These Are the 33 Chocolate-Brown Pieces to Consider BuyingShop our espresso edit.
-
I'm a Mom Who Works in Fashion—I Sent My Newly Pregnant Friend These 8 Stylish Maternity Outfit IdeasFrom Paris to Los Angeles.
-
The Chicest Celebrity Outfits of Fall 2025 and How I'm Re-Creating EachIt-girl wardrobe ahead.
-
Fashion People Just Gave Me 15 Fresh Ways to Wear Jeans Next MonthSave and style on repeat this fall.
-
Hailey Bieber Padded Her Hips for Her Riskiest Red Carpet Look to Date—See the PicsSchiaparelli does it again.
-
Click Here for Proof That This Sophisticated Shoe Color Works With Both Jeans and DressesVersatile and chic.

