Everyone's About to Own This Color Swimsuit—Just Watch

Summer will be here before you know it, and it's our job as editors to ensure your seasonal wardrobe is completely up to date. We've already bombarded you with tons of summer trend and swim content, but if you ask us, the more the merrier, especially when it comes to swimwear. If you're looking to upgrade your swim collection ever so slightly, we highly suggest buying into the color trend of the season: bubblegum pink. Instead of splurging on fleeting (yet exciting) new trends, just grab your favorite swimsuit style in this bubbly pink hue and call it a day. Yes, your summer shopping just got 10 times easier—you're welcome. 

Ahead you will find a large selection of the best bubblegum-pink bikinis and one-pieces on the market from some of our favorite swimsuit brands ever. Be it an affordable Amazon find or a splurge-worthy designer piece, you will surely find the perfect pink suit for your summer adventures in the assortment below. 

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(Image credit: @frankiesbikinis)

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(Image credit: @brunamarquezine)

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(Image credit: @amaka.hamelijnck)

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(Image credit: @frankiesbikinis)

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(Image credit: @juillet)
Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.