Lauren Conrad took to her blog to announce news of a second LC Lauren Conrad Runway Collection. Last year, the designer showed her limited-edition line in NYC, but this year she’ll be showcasing it with a weeklong pop-up store at the Americana at Brand in Glendale, California. Lauren won’t be unveiling the designs until next week, just in time for her store’s opening, but we spoke with her, and shoppers can expect vintage-inspired designs and her signature feminine aesthetic. The line will range in price from $14 to $269, and there is also a solid selection of handbags, jewelry, and footwear.
While the collection is available online, the store is the only place you’ll see the pieces IRL, and it’s a great chance to try them on before you order (you’ll get free shipping if you place your order in-store). You might even bump into Lauren herself, who will be working at the store throughout the week. The pop-up will be open September 8–15, and you can book an appointment for your visit right now.
Read on to learn more about what to expect from Conrad’s second runway collection and the pieces she thinks will sell out first.
WHO WHAT WEAR: This is your second pop-up shop. What do you like about this particular shopping experience?
LAUREN CONRAD: I love the idea of creating a weeklong event celebrating the launch of this line. Because the runway collection is appearing primarily online, this will be the only chance for customers to come experience the entire collection in person. I also enjoy meeting everyone as they shop the line. It’s a great opportunity to get feedback and see what customers are reacting to and what they would like to see more of.
WWW: Why Los Angeles?
LC: I wanted to have the pop-up in Los Angeles for a couple reasons. The LC Lauren Conrad line has always been a very California brand. It’s in our DNA, and so much of the design is inspired by the L.A. lifestyle. Also, last year we celebrated the debut in New York with a runway show, so I wanted to bring it to the West Coast this time around so more of our customers could enjoy the collection.
WWW: What is the overall theme of this collection? What kinds of pieces can we expect to see?
LC: This year’s collection is just as romantic as last year’s, but in a much different way. It includes a variety of luxe fabrications with a much deeper color palette. This collection includes many elevated items for special occasions, as well as unique pieces that can be incorporated into your everyday wardrobe.
WWW: Can you tell us a little about the design inspiration behind this space?
LC: We wanted to create a backdrop that complements the clothing but doesn’t overshadow them. We want customers to feel transported while shopping and really create a special experience for them.
WWW: Is there an item you predict will fly off the shelves?
LC: If last year’s collection was any indication, then the layering pieces and the specialty dresses are always the first to go. We brought back one of my favorite pieces from last year—a faux suede moto jacket with rose-gold hardware—in some beautiful new colors. I think it’s going to sell out again pretty quickly!
Be sure to book your appointment now and shop the LC by Lauren Conrad line.