The Kendall- and Gigi-Approved Brand You Don't Know Yet (but Should)
Haven’t heard of Penshoppe yet? Well, you’d better start committing the name to memory because the brand just tapped a slew of modeling heavyweights to star in its latest campaign. As if featuring BFFs Kendall Jenner and Gigi Hadid wasn’t enough already, Penshoppe’s ads also feature Lucky Blue Smith and Sean O’Pry, who have an impressive three million Instagram followers between them. (You might recognize O’Pry from Taylor Swift’s “Blank Space” music video).
If you aren’t familiar yet, Penshoppe is a retailer based in the Philippines. After enjoying plenty of success in its home country, the retailer expanded internationally and opened stores in Indonesia, Cambodia, and other countries—no word yet on a U.S. shop, however. The best part? The prices are ultra affordable. If you’re curious to see more, we rounded up some of our favorite Kendall and Gigi images from the campaign for your pinning pleasure.
Scroll down to see Kendall Jenner and Gigi Hadid’s new campaign for Penshoppe!
Which image is your favorite? Tell us in the comments below, and then shop new arrivals from Penshoppe!

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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