How to Look Even Cooler in Your 30s and 40s Than You Did Before

We get asked a lot about how to keep your fashion cool when you reach your late 30s and move into your 40s. It's possible that motherhood (a process that can be known to throw your wardrobe into a spin) has gotten the best of you, or maybe you simply lost your way in terms of style. Many of women have been there, but the good thing is that you can come out on the other side feeling like yourself again. Even if you develop a habit of holding onto fashion items that speak to our youth, it's important to try out new "grown-up" trends.

Dressing in a "cool" way is hard to define, and it varies from person to person. Think of how innate it appears to women like Christine Centenara, Emmanuelle Alt, Zanna Rassi Roberts and Veronica Heilbrunner—they have very different styles, yet they share the fact that they've developed distinguished, polished looks of their own. The main factor? Having confidence in what works for you and generating a style uniform out of that information. Plus, you can continue to update your uniform without doing a complete 180 each season. Want to see some of our favourite tips? Keep reading to see how we master casual, cool everyday style.


1. You can't go wrong with a midi dress.
(Image credit: Vicki Adamson)

We love a printed midi skirt or dress. Style them up with trainers, chunky boots, over-the-knee boots, loafers and sandals for maximum cost-per-wear. These types of dresses feel on trend yet work perfectly with a busy lifestyle.

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Related: How to Wear Graphic Tees When You're a Grown-Up


2. Invest in classic sneakers.
(Image credit: Vicki Adamson)

Buy an easy, everyday stylish pair of trainers. Converse, Nike and Veja (our latest trainer obsession) are all practical, chic options. Wrap the laces around your ankle for added style.

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3. Do the half-tuck.
(Image credit: Vicki Adamson)

Emmanuelle Alt mastered the art of the half T-shirt tuck. But what is it? Merely tucking the front of your tee into your jeans and leaving the rest out. Doing this is a simple trick that adds some nonchalance to your look.

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4. When in doubt, stick to black.
(Image credit: Vicki Adamson)

Black will forever be a stylish, classic colour. It's good to have a stable of black basics in your wardrobe that will work for you whatever your lifestyle.

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5. Opt for simple layering.
(Image credit: Vicki Adamson)

The black roll-neck is essential in winter and lets you get maximum wear out of summery pieces. It also looks just as stylish worn alone, or under a blazer or leather jacket, silk camisole or dress.

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Related: Summer 2018 Fashion Trends: The Only Looks You Need to Know


6. Accessories are king.
(Image credit: Vicki Adamson)

Accessories can make all the difference when finishing off your look. A crossbody (there's always something effortless about those), great ankle boots, simple jewellery and statement sunglasses are all essential pieces we turn to. With jewellery, invest in some delicate pieces that you can wear every day—think simple studs, a delicate necklace or colourful stackable bracelets. We also love adding brooches to our denim jackets and plain blazers. When it comes to sunglasses, stick to classic shapes to get maximum usage.

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7. Never ignore tailoring.
(Image credit: Vicki Adamson)

Make sure you get any pieces in your wardrobe that don't fit you properly altered. Fashionable Parisians swear by it. Blazers, black trousers, pieces that aren't doing anything for your shape… You could even chop the bottoms of your jeans off if they're too long. It's all about the crop—showing a little ankle is super chic.

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Lou and Em, A Style Album

Who are your style icons? 

Lou: Mira Duma 

Em: Elena Perminova

Who are your 3 favourite people to follow on Instagram?

Lou: @lizzyvdligt @thefashionguitar @oneteaspoon_

Em: @tashsefton @damselindior @jenniferfisherjewelry

What are the fashion essentials you can’t live without? 

Lou: Shoes. My current favourites are Gianvito Rossi Portofino.

Em: Jeans. Topshop, Rag & Bone and J Brand are my go-tos.

What's the beauty essential you can’t live without?Lou: Wild About Beauty’s Lou Bronzer.Em: Dr Frances Prenna Jones’s Formula.

What would be your desert island album?

Lou: The Definitive Collection, by Stevie Wonder.

Em: Chaos & the Calm, by James Bay.

See more of Lou and Em's fashion, beauty, travel and lifestyle coverage on their site, A Style Album.