These Fashion Girls Just Discovered How to Never Dress Like Anyone Else 

Tired of showing up somewhere wearing the same Zara sweater as everyone else? If the sentence "think beyond a change in color and hem, and imagine a platform that allows you to shift change a silk slip dress into a lacy crop top with a few clicks of your mouse," doesn't excite you, I don't know what will. Meet frilly, the site where you can customize the parts of an article of clothing you secretly always wished you could get your hands on...and then some. 

In an effort to show just how on-trend, personalized, and extremely stylish frilly is, the brand recently hosted an influencer trip where "each girl customized pieces from frilly's latest collections to suit their own personal style," according to the brand's recap of the trip. The girls got to choose where they road-tripped to and they chose to venture to Ensenada Mexico to the Valle de Guadalupe—Mexico's famed wine country. On the trip was Tania SarinPam Hetlinger, and Lisa Dengler and below, we rounded up a few of our favorite shots captured on the trip. Here, you'll get to see the frilly pieces each fashion girl customized in hopes of inspiring you to play around with a few pieces of your own. Because at frilly, the world of customization has officially been revolutionized and we are really excited to introduce you to it. 

Go on to see images from the frilly influencer trip and be sure to check out frilly for yourself to customize your next favorite piece of clothing. 

Next up, check out the number one trick that makes every outfit more flattering

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.