There’s something endlessly fascinating about watching fashion unfold in real time, and nowhere is that more exciting than on the streets of London. Each summer, our team sets out with one simple goal: to capture the city’s best dressed as they go about their day. Admittedly I wasn’t the one pounding the pavements on this particular shoot—that honour went to one of my colleagues, alongside our go-to street style photographer—but I’ve spent enough time admiring their efforts to feel like I was right there with them.
This outing marked our first street style shoot of the season, and we’re pleased to report that it’s only the beginning—expect plenty more to come over the coming months. This time, however, we focused our lens on the beating heart of London’s shopping scene—the iconic stretch between Oxford and Regent Street. It’s a busy hub at any time of year, but with the summer sun shining, it became a runway in its own right. And let me tell you, the looks did not disappoint.
The fashion mood was refreshingly relaxed, but still polished. We saw on-trend trainers paired with everything from floaty skirts to crisp white trousers (a summer favourite we noticed popping up again and again). Cool Bermuda shorts were also prevalent, while elegant dresses offered something polished. The overall feeling? Breezy, wearable and undeniably stylish.
London always delivers when it comes to street style, but there was something especially joyful about this outing—perhaps it’s the lightness that comes with longer days, or the freedom of dressing for warm weather. Either way, it made for some seriously great outfit spotting.
So, shall we get into it? Scroll on to see the 14 standout summer street style looks we captured in London in June 2025.
14 CHIC STREET STYLE OUTFITS DIRECT FROM LONDON
Style Notes: In London, satin trousers are still very much a thing, as is the collective penchant for brown tones. This look combines the best of both with some very chic ballet flats and incredible Dior arm candy.
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Style Notes: Gingham always make a comeback in the warmer months and London certainly jumps on board. However, to stop the motif from looking too twee, try pairing a minidress with a pair of chunky running shoes and a throw-on bomber jacket.
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Style Notes: Bermuda shorts are heating up to become one of the biggest trends of the season, especially in London where so many cool dressers reside. Take this street styler, who has given them even more personality with a pair of yellow trainers, cascading chain belt and statement pendant necklace.
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Style Notes: While there's a lot to like about this look—the red top, the leopard trainers, the dark indigo jeans—it's the on-trend studded brown bag that I can't stop looking at.
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Style Notes: All-white outfits never fail to look chic—follow this fashion person's lead by layering in different textures to create an outfit with dimension and points of interest.
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Style Notes: One thing I always think Londoners do better than anyone else is clash their prints, and this look is a masterclass on the subject. Yes, the blue and red stripe rugby shirt is statement but, paired with a plaid mini in neutral tones, the combination just works.
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Style Notes: Black and white will always serve you well—give the classic colour pairing a lift with gold jewellery and statement accessories, as witnessed above.
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Style Notes: Blue and white stripes are as timeless a fashion trend as you can get. Wear them in dress form for a look that's instantly elegant and polished-looking. The matching sandals won't hurt matters in that remit either.
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Style Notes: You heard it here first; halter necks are going to be one of the biggest top trends of the summer. Give them a casual spin with a pair of linen trousers and a pair of trusty Birkenstock Bostons.
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Style Notes: Sometimes it's the small things you add to a outfit that make it special—this denim skirt and boxy tee was always going to work, but the addition of a cute crochet bucket hat sets it apart for all the right reasons.
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Style Notes: Don't write all-black outfits off as boring, especially for summer. In a sea of paler hues, an unexpected black outfit never fails to impress. Turn to roomy tailoring to give the look a relaxed vibe.
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Style Notes: Butter yellow remains one of the chicest colour trends of the season, and this look attests to its wearability. In shirt form, it works with just about any bottom you pair it with, be it linen trousers or a denim skirt.
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Style Notes: I get so much wear out of my white midi skirts during the summer months, but I've never thought to pair them with a sleeveless shell jacket. Such is the beauty of London street style.
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Style Notes: Given how integral they are in so many wardrobes, it make sense to finish on a jeans look. Between the straw bag, the suede jacket and the extra striped layer, this outfit epitomises summer in London.
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