I'm a Senior Shopping Editor—29 Pieces I'm Eyeing Ahead of Black Friday That Will Get You Envious Stares and Compliments
As a senior shopping editor, I delight in having my finger on the pulse of all the latest trends and new arrivals at the best retailers online. There is nothing I love more than shopping a great sale and scooping up exactly what I wanted at a discount. With holiday sales on the horizon, I decided to start rounding up favorites to keep an eye on ahead of Black Friday. I kept winter 2025/2026 fashion top of mind in my search.
Below, you can discover and shop the standout pieces from my shopping spree. This includes a curated selection of cold-weather pieces that are guaranteed to elevate your outfit and get you envious stares and compliments. You'll find everything from elegant coats and sweaters to cool jeans, designer-looking bags, sleek shoes, and more. Keep scrolling to get a head start on your winter wardrobe—some are already on sale.
Shop Chic Winter 2025/2026 Finds
This beautiful coat also comes in burgundy and black.
The Row bags come to mind.
Hello, chic butter-yellow sweater.
Yes, I 100% support wearing white jeans in the fall and winter.
Brown suede bags are trending.
A $100 cashmere sweater? Yes, please.
Perfect for trying the "lace dress over jeans" trend.
Aligne pieces are top-notch.
East-west bags are a favorite.

Jennifer Camp Forbes is a senior shopping editor at Who What Wear, where she has worked in a variety of capacities including creative director and various editor roles. She’s a well-known shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups. Jennifer's lifelong interest in fashion led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion.
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