My BFF's Mom Just Discovered Reformation—8 New 2026 Styles I Sent Her Way
If you're a follower of Who What Wear, you've probably seen many of our editors speak on their love of Reformation. It's a fashion person's favorite, it's worn by IG It-girls, it's donned by celebs, and now it's finally gained the following of Moms. That's right, our mothers are evolving. My BFF and I were discussing this week's Reformation new arrivals (which ones made our 2026 wishlist; how to style a cute sweater-and-jeans outfit; and debating how long the up to 70% off sale will last—you know, the usual talking points), when her Mom chimed in, "What's Ref?" Her innocent curiosity was met by our genuine enthusiasm to bring her in on the know and introduce her to the wonder and romance that is Reformation. What better place to start than with its latest additions?
As luck would have it, this week's Reformation new arrivals were incredibly chic. Think striped sweaters, suede bomber jackets, lace-trim skirts (the Carolina Skirt was a fashion person's must-have last year, and I've got a feeling the trend will continue in 2026), Parisian-coded trench coats, collegiate style oxford flats, and so much more. The selection feels romantic and elegant, just in time to start thinking about spring 2026. After our Reformation run-down, it was safe to say she was the newest Ref convert. Scroll on to see the eight chic Reformation new arrivals I picked out for her.
8 Chic Reformation New Arrivals
1. Cashmere V-Neck Sweater
V-neck sweaters are a fashion person tell.
2. Suede Bomber Jacket
3. Lace-Trim Slip Skirt
4. Silk Slip Dress
5. Striped Crew Pullover
This striped sweater serves preppy chic with side of elegance.
6. Belted Trench Coat
Trench coats are staple in French woman fashion.
7. Oxford Flats
8. Asymmetrical Knit Top
Shop More Stylish Reformation Buys

Josephine Hadjiloucas is a New York–based writer. She first interned at Who What Wear UK in 2024 and later joined Who What Wear U.S. as an assistant shopping editor after graduating from the Fashion Institute of Technology in 2025. When she isn’t covering the latest Gen Z trends or updating her under-$100 Nordstrom wish list, you can find her browsing the racks of NYC’s best vintage stores or rewatching Moonstruck for the 50th time. “Snap out of it!”