From High-End to the High Street, These Are the Best-Selling Items of 2024 So Far

As much as I can’t believe it, we’re almost halfway through 2024, and it’s been quite the year already. Fashion months have come and gone, celebrities have been spotted in everything from cult buys to high-street items, and the It pieces of the year have been officially crowned. As we gear up to dive head-first into summer, there's plenty of newness around, but I wanted to take a moment to celebrate the tried-and-true standout pieces of the year so far. After all, they're basically direct recommendations from you, our dear readers.

Collage of women and shoes and handbag

Of all the exciting aspects of my job—trying on new-in styles, finding out about sales before they go live and being able to count runway-watching as a day at the office—one part I particularly love is seeing what our readers are actually buying. Whilst us editors may get the inside scoop, our readers have exquisite taste and can spot a must-have item a mile off, often influencing our own purchases. So, thank you all for your help.

Each piece is special in its own right, but not because of a bold shade or extravagant flair. These items are stellar for their timeless design, wardrobe versatility and chic edge that makes getting dressed that much easier. There are investment bags destined to hold your essentials for years, sweet summer dresses that can be thrown on with a pair of simple sandals and smart tailoring that can be dressed up or down at your will, amongst other brilliant buys.

It's not just investment pieces that we've covered here. Everyone's budget may look different at any time, and as we're big fans of a high-low wardrobe of designer and high-street pieces, this edit very much reflects the successes of luxury names and the British high street alike. Better still, each piece is perfectly primed for the start of summer, so if you're looking to add to your wardrobe right now, this is what your fellow readers (and the Who What Wear UK editors) have already added to their baskets.

Keep scrolling to explore the best-selling items of 2024 so far.


Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.