How Comedian, Influencer, and Podcast Host Tefi Pessoa Gets Ready for the Burberry Show in London

It's the morning of the Burberry show and somewhere in a central London hotel room, a speaker is blasting Britney Spears. In it, Tefi Pessoa, the inimitable social media personality, comedian, host of her new podcast Tefi Talks, and collective internet big sister, is belting it out to the lyrics while swathed in a fluffy hotel bathrobe. She describes her look for the show as channeling "a Latina in London" and the centerpiece is, of course, a trench coat with a large, bold version of Burberry's iconic check print. It's a piece that insiders will immediately recognize as a marker of the brand's new era underneath Daniel Lee.

Since his appointment as creative director in 2022, Lee has been remixing house classics and subverting motifs of quintessential British fashion in a way that has brought new energy—and an undeniable amount of buzz—to the storied house. Each new collection has taken his vision one step further, making Burberry one of LFW's most highly-anticipated shows and sought-after tickets in town. While his winter 2025 collection tapped into a luxurious escape to the English countryside, he's set his sights on another staple in every Londoner's calendar for the spring 2026 show: Glastonbury. The retro rockstar influence was apparent throughout the wardrobes, but also the staging. Models stomped through "muddy" flooring at London's Perks Field leaving prints from their combat boots along the way.

As for what Tefi is most looking forward to seeing on the runway this season (and wearing in six months' time)? Bright, vivid color. Before she departed for the venue, we caught up with her to chat all things Burberry and London Fashion Week, from the campaign that still lives rent-free in her head to her go-to getting-ready playlist and everything in between.

What do you love about London Fashion Week that is unique compared to attending fashion week in other cities?

London is a cool girl. She isn’t scared to get a little experimental and push boundaries. London is the good kind of weird.

Burberry has notoriously been charting new waters under creative director Daniel Lee for the past several seasons. What are you most anticipating seeing from his next collection?

Color! I think the world needs more color now more than ever. I need some brightness in my life.

You walk into a Burberry boutique with an endless budget. What is the first thing you're ringing up?

I’m buying every boot and every trench coat. Immediately.

Are there any favorite Burberry pieces currently in your closet?

My great uncle left me his Burberry scarf and his umbrella. No one is allowed to borrow them or wear them. He bought them at Burberry in the '80s. I cherish them a lot.

What are your earliest memories of Burberry as a brand? Is there a certain campaign or wish list item you remember looking at?

Christy Turlington for Burberry!

Who is your favorite British style icon, past or present?

Rod Stewart.

Talk to me about your look for the show and what inspired it. Who or what are you channeling?

I’m trying to channel Latina in London. I love a braless tank and a trouser. I feel like this outfit is so me. I feel very free in it and like I’m not wearing a costume. One of my biggest pet peeves is when an outfit is wearing the person. I like my look because I could go from set to drinks with girlfriends and feel chic the whole time. Isn’t that what life is all about? Seeing your girls after work, in a tank top. Ugh, love.

In what ways does this look speak to you and your personal style? Is this in line with what you'd dress yourself in or did you step outside of your comfort zone?

I don’t think I really have a comfort zone outside of wearing a skirt in cold weather. I hate that. Yes, I totally feel aligned. I wish I could show you COMFORTABLE THIS PANT IS. I said “bye, my love…” when I packed her away. That’s how much I love this pant.

What is the direction you're going in for your hair and makeup and why did you choose these details to complement your Burberry look?

I wanted a very Burberry eye: bold and blended. Then, skin that looks like skin. Blush is very important to me. I want to look like me, but with a little more attention to the eye. I know it’s starting to get colder when I start wearing darker eye looks.

Do you have any pre-show rituals or traditions? What's playing in the speakers while you get ready? What song or artist is a must on your getting ready playlist?

I go for a run, blast Britney Spears and Future and yell “EVERYTHING WILL LOOK GOOD” every so often. After every show I have a cheeseburger and a Diet Coke.

You're ordering room service while in the glam chair. What's in the order?

A pot of coffee and a small charcuterie board. Every. time.

Hotel bathrobe or loungewear set while getting ready?

Hotel bathrobe!!!!!! Sacrilegious not to!!!!!

What are some of the non-LFW related things you'll be making a point of doing in between the shows and events (touristy or otherwise)?

I love London parks. I don’t think they get enough credit. People forget how green London is. I love sitting on a bench in a London park, and watching the light hit the leaves. London really is such a cool girl and she’s always good to me. Love her down.

Photographer: Sam Lort

Hairstylist: Ellie Fox

Makeup Artist: Scarlett Burton

Wardrobe: Burberry