"Ugly" Shoes, Barn Coats, and Under-$500 It Bags: The 10 Hottest Buys for Fall, Period
It's official: these ten items are defining fall 2024 style. While we like to make lofty predictions before each season starts about which pieces will break through the fashion noise and earn viral status, it's now time to report on what is actually resonating in the wild. We may have dissected the runways and newest collections months ago, but now that Lyst has released its Q3 2024 Report, we're not just observing which items are becoming popular and buzzy IRL, but we have the hard proof to show for it.
The report named the world's ten hottest products that have managed to break through as *the* ones to know. According to the platform, the formula filters more than eight million items by volume of social media mentions alongside searches, page views, interactions, and sales in the Lyst app to determine what people are coveting and shopping for more than anything else. The results? The under-$500 It bag Bella Hadid has singlehandedly made viral and nearly sold out. The controversial "ugly" shoes that London fashion people are loving. The celeb-adored It sneakers that are replacing Adidas Sambas. Below, discover the top 10 hottest products of fall 2024, according to the Lyst Index for Q3.
10. The Frankie Shop Pleated Piper Pants
The Frankie Shop knows good tailoring. That's why fashion insiders line their closets with the brand's trousers, blazers, and button-down shirts. The Piper Pleated Twill Wide-Leg Pants broke through this season with their relaxed wide-leg shape that looks both polished and relaxed.
9. Clark's Original Wallabee
Whether you love or hate them, the Clark's Wallabee Boots are undoubtedly enjoying a renaissance this season. They were created in 1968, and the moccasin style is seeing a surge in popularity as the desire for more diverse flat-shoe options grows.
8. Longchamp Le Pilage XS Bag
When Lyst releases its top 10 products each quarter, we expect the majority of items to come with luxury price tags, but the popularity of Longchamp's Le Pilage XS Bag proves that not all It bags need to break the budget.
7. Tom Ford Bronson Sunglasses
Rihanna may have worn her Tom Ford Bronson sunglasses three times in the same week, but she's clearly not the only one who's favoring the oversize aviator silhouette.
6. Ganni Mid Shaft Biker Boots
Ganni girls, rejoice! The brand's biker boots came in sixth on the list and given sleek hardware and significantly more accessible price point compared to luxury styles, it's not hard to see why these are popular pick.
5. Toteme Country Jacket
So, you want an "old money" vibe to your outfits? Chances are you're reaching for a barn jacket. At least, the fashion set certainly is. The traditional British style has exploded this year, and the minimalist label Toteme is behind one of the most forward iterations on the market.
4. Miu Miu Arcadie Suede Bag
Suede, suede, and more suede. It's the season of the luxe fabric, and Miu Miu's petite top-handle bag has become an instant hit. The runway piece sold out alarmingly fast in its brown and mustard-yellow suede iterations, although the leather versions are still in stock (for now).
3. Puma Speedcat Sneakers
Dua Lipa, Emily Ratajkowski, Gracie Abrams—the Puma Speedcats are coming in hot as the latest must-have sneaker style, according to the celeb crowd. They were originally designed as racing sneakers, but the style set is gravitating toward their rounded, almost ballet flat–esque shape and on-trend suede finish. Sambas, who?
2. Coach Suede Brooklyn Bag
Call it the Bella Hadid effect, because as soon as the supermodel was spotted carrying Coach's Brooklyn Bag in nutty brown suede (then again in black leather), the sub-$500 bag skyrocketed in demand.
1. Alaïa Fishnet Ballet Flats
Last, but certainly not least, are the Alaïa Fishnet Flats. While many of the items on this list are brand-new for fall, it's surprising but satisfying to see these still come out on top. They were released last year but are still a hot-ticket item in every colorway. Talk about staying power.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
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