These 30 Items Are Already Defining Fall 2024—Take Note
In the fashion world, it doesn't matter if it's 90ºF out. When the fall collections began trickling into stores, everything automatically transitioned from summer mode to autumn like a timed switch went off. Because of this, we could already infer which items would go on to dominate the season weeks out from its actual start date.
To do so, I start out by examining everything the celeb set's already worn from the fall collections—fall 2024 in this case—to see what their top-tier stylists took note of at the shows back in February. From the runways, we're already seeing boho take off as well as suede, chocolate brown, and leopard print. Next, I take to TikTok and Instagram to find out what's reaching viral status on a broad scale, from trendy and affordable steals to the designer items people are actually buying. Lastly, I hit up my co-workers and fellow fashion editors aka the holy grail of market knowledge. Nobody knows what's buzzing better than they do.
After hours of scrolling, inquiring, and, yes, shopping, I came up with a list of the 30 items that are destined to reach ubiquity this fall. Scroll down to find out which ones made the cut.
This coat *just* came out, and it's already destined to sell out. Everyone's talking about it in our office, especially due to its barn-esque collar.
We tried out this Heaven Mayhem watch when it first came out and were impressed, to say the least. It's already sold out at multiple retailers, so clearly, we weren't the only ones.
My co-worker Anna got this Almina Concept cardigan sweater last fall right before it sold out for the entire year. It's finally back, and I'm predicting another major season of success. The fit is impeccable and very expensive looking—like $2980 expensive.
This skirt has blown up among the New York City editor scene. Everyone's suddenly talking about lace-trimmed slip skirts, and they're not just talking. They're wearing them too.
Almond-toe pumps and flats have officially taken over, and this Marc Fisher pair allows you to get in on the trend without having to spend The Row or Loro Piana prices on the anti-trend style. Plus, it comes in the biggest color trend from the fall/winter 2024 runways.
Kendall Jenner can't stop wearing this new east-west clutch version of The Row's iconic Margaux bag. Yes, it's in stock.
Suede jackets and coats are the most talked-about item right now. Anything suede is going to be huge for fall—period.
Laura Harrier can't stop wearing this semi-sheer one-shoulder top from her collaboration with Reformation. Really, she can't stop wearing all of the pieces from the collection, which our editors tested out via livestream earlier this summer.
I just visited COH's showroom and saw someone on the team wearing these jeans. Let's just say I was immediately convinced that they are perfect and must make their way into my fall wardrobe and yours too! She suggested sizing down—just saying.
These are giving Toteme vibes, but luckily, they will only set you back $100. The croc print makes them even more awe-worthy, while the slight heel will allow you to walk for miles without too much trouble.
I can't escape this leopard-print version of every celeb's favorite slouchy Saint Laurent bag. Zoë Kravitz and Hailey Bieber both wore it, and so did F1 paddock regular Alexandra Saint Mleux at the Italian Grand Prix.
Cord necklaces continue to go strong on the trend circuit, with this Heaven Mayhem version being one of the most sought-after options.
Thanks to celebrities like Daisy Edgar-Jones, Sienna Miller, Sydney Sweeney, and more, chiffon boho dresses like this option from H&M and designer picks from Chloé are absolutely going off. Everyone and their mother wants one, and fortunately, there are plenty of options to go around.
If Khaite's Western boots are also on your wish list but slightly out of your fall budget, don't fret. This Steve Madden alt will check off many of the same boxes with its short and angled heel, square toe, fitted shaft, and suede material.
This scarf-coat should be sold out, but it's not yet, which means there's still time for you to snag one of the top outerwear trends of the season in scarf- and cape-attached coats.
These oval tortoiseshell sunglasses have already sold out on multiple other websites, so it felt like a miracle when I spotted them fully stocked at Shopbop. Everyone seems to be ditching their black shades for tortoiseshell ones this season, myself included.
I first spotted the black version of this technical pullover in an Instagram Reel posted by content creator @shayinjune, who called it out as an affordable alternative for The Row. It's lightweight, versatile, and cool, especially when paired with barrel-leg trousers or baggy jeans.
Everyone from Jennifer Lawrence to London fashion people are ditching their tight, structured bottoms for silky alternatives that double as luxury pajama pants.
The Adidas Taekwondo sneakers are set to be 2025's most-wanted sneakers, surpassing the Sambas for real this time.
The padded, wide shoulders make this otherwise classic black coat feel so modern and chic. Though it's already designed to be slightly oversize, I plan to size up for an even bigger fit.
Proenza Schouler's S/S 25 collection proved that the tie-detail trend from fall will continue to reign supreme throughout the entirety of 2025. Get in on it now with this stunner of a red dress from COS that's guaranteed to sell out.
Someone suggested this top to me, and I fell in love with it immediately just seeing it online. It arrived earlier this week and was even better in person. The high neckline gives Khaite vibes, while the super-sculpted rib-knit fabric makes it incredibly flattering and expensive looking.
One of my chicest friends just got back from the South of France, where she wore these lace Beaufille leggings on repeat. They check off so many trends in one $320 purchase that can be styled in countless ways.
Quick, get your hands on one of the coolest and most accessible styling pieces you can buy for fall. This belt will work wonders to elevate and stylize any all-black outfits, from a maxi dress to slouchy trousers.
Darker denim washes will take precedence this season over lighter, vintage-inspired alternatives given how much more elegant and elevated they appear naturally. I love designer jeans, but when I can get a great-fitting and luxe-looking pair from Levi's for under $100, there's really no reason to say no.
These ballet flats have been huge for a couple of seasons now, and with the new addition of a brown suede pair, I'm expecting their supremacy to continue throughout fall and into winter. One of the WWW editors already snagged this exact style, and we've all quickly been influenced.
This coat caused a huge stir when it debuted on the runway last February at the Michael Kors Collection show on none other than '90s supermodel Amber Valletta. It was one of the biggest examples of the swan trend, and now that it's for sale, it'll no doubt be spotted on countless chic ladies (who lunch perhaps) in NYC and beyond.
I was never a Bermuda-shorts person, but lately, longer and more oversize pairs like these from Zara have been tempting me away from my favorite hot pants. Daisy Edgar-Jones wore a long pair on her Twisters press tour, which is probably why I'm so smitten with the style all of a sudden.
Prada comes out with a viral shoe style every season, and this is the pair that's set to take over for fall. I tried on the black flats in Paris during the Olympics and can say with 100% honesty that they are perfect. No notes.
This story was published at an earlier date and has since been updated.
Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.
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