I Make Shopping Lists for a Living—These 47 Chic New Items Get a Big Yes
I found the coolest basics, shoes, accessories, and so much more.


I'm the shopping director here at Who What Wear, and as you can probably guess based on my title, shopping is a large aspect of my job. Yes, I spend many hours per week curating shopping lists filled with standout products to inspire your wardrobe needs. While some of my edits focus on specific retailers like Nordstrom, I also make shopping lists comprised of cool picks from a range of labels. That's what you'll find below.
I rounded up some of the chicest items I've spotted recently while doing my market research. On the luxury front, you'll find everything from the latest Chanel bag to amazing Louis Vuitton It sneakers. I also included elevated basics to round out your spring offering, gorgeous jewelry selects, and so much more.
It-bag alert! The Chanel 25 bag is here, and it's flawless. WWW editors can't stop talking about it, myself included.
As my colleague said, this bag will become more and more popular.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
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