I'm a Shopping Director—These 54 Items Are the Chicest Right Now

Bobby Schuessler's avatar
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Published In Buying Guides
Collage of stylish spring items, according to a shopping director.
(Image credit: @aimeesong; Sunglass Hut; Net-a-Porter; Tiffany & Co.; Miu Miu; DeMellier)

If you're looking for shopping inspiration, you've landed in the right place. Hey there, I'm the shopping director at Who What Wear, and yes, I spend a hefty chunk of my days, well, shopping. I specifically turn to coveted brands and retailers to source next-level items I think you'll love.

Below, you'll uncover a trove of everything I'm currently into. The selects in question run the gamut, but they're all incredibly chic. I love a good bag, so there are plenty of options ahead, from Loewe to Madewell. Jewelry? You got it—including a dream Chanel bracelet. I also rounded up elevated basics, cool shoe silhouettes (ahem, the Vince jelly mules), and spring outerwear picks. Keep scrolling for more.

Bobby Schuessler
Bobby Schuessler
Executive Shopping Director

Bobby Schuessler is a fashion editor with over 15 years of editorial experience covering shopping, style, and beauty. He's spent over a decade at Who What Wear, currently leading the shopping team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives, with brands including Gucci, Nordstrom, Sunglass Hut, Cartier, and Old Navy. He also appears on camera in video and shopping livestream franchises, and is the star of Who What Wear's scripted show, Retail Therapy.