In a sea of high-end swimwear brands, some of the most influential style stars—Bella Hadid, Hailey Bieber, Dua Lipa—are choosing a brand that isn't emblazoned with logos and heritage prints. Enter: Tropic of C, the minimalist-luxe swimwear label founded by supermodel Candice Swanepoel.
Sure, these women could be sunning in Chanel or Pucci (and sometimes they do), but it's Tropic of C that keeps appearing on their bodies. Case in point: Hadid recently modeled her Orebella fragrance seaside in a sleek black Tropic of C bikini and matching wrap skirt. Lipa followed suit, posting vacation photos in a red micro two-piece. Even Bieber blessed our Instagram feeds with snaps in the brand's leopard-print string bikini. Let's not forget actress Laura Harrier, who turned heads on the Amalfi Coast in a similar printed style a few summers ago.
On Dua Lipa: Tropic of C Equator Top ($100) and Praia Bottom ($100) in Hibiscus
It's no surprise that Tropic of C has become the It-girl swimwear brand of 2025. Why? First, it meets at the intersection of luxury and sustainability. Plus, it exudes an effortlessly sensual aesthetic with high-cut bottoms, barely-there straps, and earthy palettes. Think '90s minimalism meets vacation glamour.
On Hailey Bieber: Tropic of C Equator Top ($90) and Praia Bottom ($90) in Mama Africa
Whether you're summering in the Hamptons or escaping to the Amalfi Coast, Tropic of C is the name to have on your radar (and on your body). With that said, keep scrolling to shop the brand's top-selling pieces.
Shop the Best Tropic of C Bikinis
Shop the matching Praia Bikini Bottom ($100).
Shop the matching Curve Bikini Bottom ($90).
Shop the matching Luna Ring Bikini Bottom ($100).
Shop the matching Orb Praia Bottom ($100).
Shop the matching Luna Bikini Bottom ($100).
Shop the matching Ballet Briefs ($150).
Shop the matching Praia Bottom ($100).
Shop the matching Raquel Bottom ($150).
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