I spend my days digitally digging through runway shots, scouring new-in sections, and dissecting the ebb and flow of trends with renewed enthusiasm every morning. So at this point, I feel fairly confident in saying that I can spot an emerging It bag a mile away. Since its debut on the autumn/winter 2025 runways, I’ve had a strong hunch that the Prada Dada bag (£2150) would become something special.
Now that it’s officially hit the market, my instincts seem to be paying off. Both Alexa Chung and Elsa Hosk have been spotted carrying the slouchy, belted design.
With its soft, dumpling-like shape and cinched belt detail running through the centre, the Dada feels at once relaxed and refined, the kind of tote that feels apt for everyday use, but can also hold up against the most formal parts of your wardrobe.
Both taking theirs out for a test drive, I couldn't help but notice that the two fashion mavens skipped over the beige, sand and black iterations of the new designer bag, both selecting a sleek slate grey style instead.
This tonal choice feels particularly on point. Slate grey is shaping up to be winter’s breakout neutral—soft enough to lighten a cold-weather wardrobe, yet grounded enough to maintain sophistication. It brings a certain freshness that black can’t match, adding dimension to a deep winter look, without detracting from it.
Inspired by the silhouette you can count on seeing everywhere very soon, below, discover the Prada Dada bag in all its forms, plus my edit of the best grey bags to shop now.
Shop the Prada Dada Bag:
Be quick—I can't see this staying in stock for long.
This light ivory shade is so easy to slot into a capsule wardrobe.
Add a subtle wash of colour to your winter rotation.
The slouchy silhouette makes this perfect for daily styling.
The belted bag trend isn't showing any signs of slowing down.
Shop Grey Bags:
Style this in your clutches or attached the long strap and wear it as a cross-body.
While I love this in the slate grey, it also comes in a warm shade of brown.
I don't know a fashion person who isn't obsessed with DeMellier's chic bags.
This neat leather bowling bag is the perfect size for carrying around your daily essentials.
This also comes in chestnut, black and olive.
The suede bag trend isn't showing any signs of slowing down.
A slouchy leather tote is always a good idea.
Polène's structured bags are a fashion person's favourites.
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This Is the Chic Bag Trend Fashion People Swear By Right NowBring on the compliments!
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Forget the Wrong-Shoe Theory—Zoë Kravitz Just Made the Wrong-Bag Theory a ThingThis was inevitable.
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Elsa Hosk Is My Ultimate Fall Style Muse—7 Trends I'm Stealing From HerPlus, where I'm buying them.
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Fashionphile's Done the Research: These Are the It Bags of 2025The 2025 Resale Report is here.
