The 28 Best New-In Shopping Pieces, Divided Up Into Today's It Colours
When it comes to colour, there are a few specific shades dominating the new-in sections of our favourite stores. Winter seemed to last forever, which made many of us stick to same-y darker hues, but now even the subtlest hits of sun, not to mention the glorious heatwave, have us on continuous lookout for brighter, vibrant pieces. We’re going to let you in on which sections of the colour wheel you should be focusing your attention on for spring/summer 2018.
You need only look to influencers and street style stars, who (always one step ahead) are already wearing head-to-toe brights. We’re particularly taken by eye-catching orange and bright citrus yellow, both of which are especially mood-lifting. We’ve already been shouting about the rise of The Great Green Dress that’s selling out everywhere—but really, any emerald shade will do the trick. Bright reds, yellows and pinks make a statement, but there are also more muted offerings in greens and lilacs. Keep scrolling to shop our favourite pieces in all of the colours of the season.
1. Red
Red was the number one colour for winter 2017, and it's staying put for another six months (at the very least). This is a shade that really works when worn all at once, and best of all, it suits all skin tones.
2. Blue
Come September, you’ll notice this blue everywhere, and it’s already quickly creeping into our wardrobes. If it’s a key colour for Ganni, you know it’s going to be big.
Related: Summer 2018 Fashion Trends: The Only Looks You Need to Know
3. Tangerine
Orange can be a little tricky, but this softer sunset shade is one to pack in your holiday suitcase.
4. Green
Floral green skirts and dresses keep selling out everywhere, proving that this is a colour fashion girls are getting behind. This Topshop one is high up on our wish lists.
5. Pink
Pink will be nothing new to you, stylish readers—that’s one trend that isn’t showing any signs of dwindling in popularity.
Er, hi there, Boden!
6. Lilac
Lilac is a shade most of us have avoided for years, but it’s a key trend for spring—and when it comes to products, trouser suits and handbags are the way to go.
Related: It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
7. Yellow
Yellow is another colour many are scared of. However, we expect you’ll see sunny dresses at every single wedding this summer.
Get some colour in your wardrobe pronto.
This piece was published at an earlier date and has since been updated.
-
The Chicest People I Know Have a Thing for This Elegant Color PairingTime to try it this fall.
-
Kendall Jenner Just Wore the Most Elegant Legging Color Trend of the SeasonJust in time for winter.
-
If You Want to Look as Rich as Possible, These Are the 33 Chocolate-Brown Pieces to Consider BuyingShop our espresso edit.
-
Click Here for Proof That This Sophisticated Shoe Color Works With Both Jeans and DressesVersatile and chic.
-
Step Aside, Butter Yellow, Burgundy, and Baby Pink—2026's It Color Has Just ArrivedRefreshingly good.
-
This Is the Low-Key Color Trend People Are Suddenly Wearing More Than CamelEven Jennifer Lopez.
-
Every Cool Fall Outfit Will Include This Specific Jacket Trend, and I Found the 14 Best VersionsThe chicest people in London and New York are wearing it.
-
We Love You, Chocolate Brown, But This Is the Rich Bag Color Trend It Girls Are Wearing NowSpotted on Ayo and Kendall at the Chanel show.


