Another Green Dress, Another Huge Waiting List—800 People Want This Today

Earlier this week, we updated you on the status of a particular green ASOS dress that we predicted would sell like crazy. It did. We're always right. And as such, we had provided you at the time with a host of similar green-printed-dress suggestions. The Who What Wear UK team had an inkling that this one super-specific kind of dress style was going to take off for 2018, and we included a not-yet-released style from Kitri.

The unique online-only affordable label has seen successes with their pretty, flattering midi dresses before (remember when we all bought that one black zip-up dress last summer?), and it would appear that this new style is going to be even more of a runaway smash. 


(Image credit: Jeff Thibodeau via The Fashion Guitar)

Charlotte Groeneveld of The Fashion Guitar was one of the first high-profile girls to get her hands on the sample to wear to fashion week. Since then, interest in the £145 Gabriella Pleated Shirt Dress has skyrocketed, with the team telling me that a waiting list of over 800 people eagerly anticipating the frock's arrival… TODAY.


(Image credit: Jeff Thibodeau via The Fashion Guitar)

Kitri's not alone in seeing the popularity of a green printed dress being their topline story for spring 2018. Last year it all started with Réalisation Par's floral wrap dresses (which are available again this season—phew). Topshop is selling its key green styles fast; Rouje is all out of this sassy wrap; and Reformation's shorter, cheekier versions are proving to be very sought-after in L.A. right now.

That all means you have a chance of snapping up this year's key dress trend, even if you can't get the first one you lay eyes on. So put your name down for Kitri's and shop our other favourites below.

Related: We're Calling It: These Are the Mango Dresses Every Fashion Blogger Will Snap Up

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was hired to launch a UK sister site and social channels, localise content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 15 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times and, among many others.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy toddler and highly Instagrammable cat.