These Are the Celebrity Fashion It Girls of 2024

Stylish celebrities
(Image credit: Getty Images)

Given the sheer number of major red carpet events that have taken place this year, I think we know by now which celebrities have captured the fashion world's attention. While style is obviously subjective, I think it's pretty clear when someone really gets it and isn't afraid to take risks on the red carpet or doesn't feel the need to just put on a pretty dress and call it a day. Oftentimes, they've hired the coolest stylist and have designers clamoring to get their pieces on them. So which celebrities are on the tip of everyone's tongue in 2024? Well, there are six women—some newer faces and some veterans—who are capturing everyone's attention wherever they go.

Below are the lovely It girls you're going to continue to see a lot of this year, so let's take a moment to revel in their stylish glow by scrolling through their best recent looks. While we're at it, shop a few pieces that practically scream their names.

Greta Lee red dress

(Image credit: Getty Images)

Thanks to her standout performance in the film Past Lives, Greta Lee has been a fixture on the award-season red carpet circuit as of late. Danielle Goldberg, one of the most sought-after stylists there is right now, has helped to make Lee a style star, too.

Greta Lee at the Golden Globes

(Image credit: Michael Tran/Getty Images)

Greta Lee wearing a pink dress

(Image credit: Lisa O'Connor/Variety/Getty Images)

Shop Greta Lee's Style

Kelly Rutherford at NYFW

(Image credit: Michael Loccisano/Getty Images)

As a Gossip Girl–loving millennial, I'm thrilled that Kelly Rutherford is the new fashion It girl. It's largely thanks to the fashion world's love for her mirror selfies showing off her wildly chic outfits. She's been a staple at fashion weeks around the world this year, and we love to see it.

Kelly Rutherford at fashion week

(Image credit: Antoine Flament/Getty Images)

Kelly Rutherford at Paris fashion week

(Image credit: Marc Piasecki/WireImage/Getty Images)

Shop Kelly Rutherford's Style

Stylish celebrities of 2024

(Image credit: Gilbert Flores/Variety/Getty Images)

Ayo Edebiri, another client of Goldberg, has been winning awards left and right lately, always showing up in something perfectly unexpected. She clearly has fun with fashion, and everything she wears magically matches her personality.

Ayo at the Emmys

(Image credit: Gilbert Flores/Variety/Getty Images)

Ayo wearing a black dress on the red carpet

(Image credit: Gilbert Flores/Variety/Getty Images)

Shop Ayo Edebiri's Style

Sofia Richie at NYFW

(Image credit: Jed Cullen/Dave Benett/Getty Images)

It's been over a year since Sofia Richie's wedding took the world by storm and instantly made her the new It girl of 2023. Well, her reign continues, and we can't wait to see more of her chic looks.

Sofia Richie maternity outfit on the red carpet

(Image credit: Gregg DeGuire/Billboard/Getty Images)

Sofia Richie Grammys red carpet

(Image credit: Lionel Hahn/Getty Images)

Shop Sofia Richie's Style

Zendaya at NYFW

(Image credit: Marc Piasecki/WireImage/Getty Images)

Zendaya as a fashion It girl? Shocking, I know. It truly doesn't get more fashion It girl than her. She's been traveling around the world to promote her newest films, and each of her looks for the red carpet and press appearances continues to blow us all away. Zendaya and Law Roach never let us down.

Zendaya promoting Dune Part Two

(Image credit: Jeff Spicer/Getty Images for Warner Bros. Pictures)

Zendaya promoting Dune: Part Two

(Image credit: Marc Piasecki/Getty Images)

Shop Zendaya's Style

Dakota Johnson Madame Web red carpet

(Image credit: Steven Simione/WireImage/Getty Images)

Between running errands in NYC and directing her short film, Loser Baby, Dakota Johnson has given us plenty of looks this year, each jaw-dropping. Her off-duty style is as impeccable as her red carpet style.

Dakota Johnson street style

(Image credit: Gotham/Getty Images)

Dakota Johnson street style

(Image credit: Gotham/Getty Images)

Shop Dakota Johnson's Style

This post was originally published at an earlier date and has since been updated.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.