These Are the Celebrity Fashion It Girls of 2024


Given the sheer number of major red carpet events that have taken place this year, I think we know by now which celebrities have captured the fashion world's attention. While style is obviously subjective, I think it's pretty clear when someone really gets it and isn't afraid to take risks on the red carpet or doesn't feel the need to just put on a pretty dress and call it a day. Oftentimes, they've hired the coolest stylist and have designers clamoring to get their pieces on them. So which celebrities are on the tip of everyone's tongue in 2024? Well, there are six women—some newer faces and some veterans—who are capturing everyone's attention wherever they go.
Below are the lovely It girls you're going to continue to see a lot of this year, so let's take a moment to revel in their stylish glow by scrolling through their best recent looks. While we're at it, shop a few pieces that practically scream their names.
Thanks to her standout performance in the film Past Lives, Greta Lee has been a fixture on the award-season red carpet circuit as of late. Danielle Goldberg, one of the most sought-after stylists there is right now, has helped to make Lee a style star, too.
Shop Greta Lee's Style
As a Gossip Girl–loving millennial, I'm thrilled that Kelly Rutherford is the new fashion It girl. It's largely thanks to the fashion world's love for her mirror selfies showing off her wildly chic outfits. She's been a staple at fashion weeks around the world this year, and we love to see it.
Shop Kelly Rutherford's Style
Ayo Edebiri, another client of Goldberg, has been winning awards left and right lately, always showing up in something perfectly unexpected. She clearly has fun with fashion, and everything she wears magically matches her personality.
Shop Ayo Edebiri's Style
It's been over a year since Sofia Richie's wedding took the world by storm and instantly made her the new It girl of 2023. Well, her reign continues, and we can't wait to see more of her chic looks.
Shop Sofia Richie's Style
Zendaya as a fashion It girl? Shocking, I know. It truly doesn't get more fashion It girl than her. She's been traveling around the world to promote her newest films, and each of her looks for the red carpet and press appearances continues to blow us all away. Zendaya and Law Roach never let us down.
Shop Zendaya's Style
Between running errands in NYC and directing her short film, Loser Baby, Dakota Johnson has given us plenty of looks this year, each jaw-dropping. Her off-duty style is as impeccable as her red carpet style.
Shop Dakota Johnson's Style
This post was originally published at an earlier date and has since been updated.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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