TikTok Is Obsessed With These Affordable Shoes, so I Test-Drove 4 Pairs

Even on TikTok, an app that has millions of users, you can spot a product or brand over and over again on completely different videos. That's just the power of its algorithm. It starts off with one influential person, and then the next thing you know, what they're wearing is viral. While Steve Madden has been around for years, its impact on TikTok and Gen Z is big. According to Poshmark's April trend report, Gen Z's search for "Steve Madden sandals" was up by 73%. While most of Gen Z can't afford high-end designers, they're resorting to more affordable brands like Steve Madden to tap into the latest shoe trends.

I'm deep on fashion TikTok and sometimes scroll for hours, so I, too, get influenced by what I see on my For You Page. While I tend to be a simple-shoe lover, I found myself sifting through the SM site and wanting to try out the daring styles. Maybe it's the power of TikTok, or maybe it's my inner Gen Z. Either way, I took four best-selling pairs and put them to the test. Keep scrolling to see my honest reviews and shop more Steve Madden styles.


(Image credit: @thatgirlyusra)

What I Tested

My Review: You may recognize these from the early 2000s, and I'm so happy the brand decided to bring them back. They're nostalgic as well as completely comfortable. They're easy to slide on and are more elevated than any other pair of slides. The combination of the stretchy strap and cushion-y insole makes it the ideal everyday platform.

Shop More Pairs I Love:

Next, And Just Like That, This Early '00s Bag Trend Is Officially Back

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.