These Are the Best-Selling Nail Polish Colors, From OPI to Essie

Nail trends come and go, but we all have that one polish shade we return to again and again. Whether it’s a goes-with-everything neutral or a party-ready glitter, the right nail polish is like a beloved recipe or worn-in tee: comforting, versatile, and always there for you when you need it. (And yes, I think glitter can be comforting. Don’t @ me.)

Often, our signature nail colors tend to have universal appeal, and best sellers are born. We were curious just how the top-selling polishes compared from brand to brand, so we reached out to 17 of our favorites to find out what bottles they can barely keep on shelves. And while some shades are the stuff of beauty legend at this point (ahem, Essie Ballet Slippers), more than a few are completely unexpected—and likely new to you. Keep scrolling to find out if your signature polish made the list and possibly discover a new mani shade along the way.


(Image credit: @betina_goldstein)

1. Àuda.B The First Lady

2. Essie Ballet Slippers


(Image credit: Getty Images)

Prince Harry and Meghan Markle at the announcement of their engagement in November 2017. Markle reportedly wore Essie Ballet Slippers for the occasion.

3. Orly Turn It Up


(Image credit: @hollyfalconenails)

4. OPI Bubble Bath


(Image credit: Getty Images)

5. LeChat Hologram Diamond

6. Ciaté Sun Switch Marshmallow


(Image credit: Courtesy Ciaté)

The Sun Switch transforming nail polish in action

7. People of Color Walk of Fame

8. Nails.Inc Naked in Neon Quad


(Image credit: @imarninails)

9. Sally Hansen Insta-Dri White on Time


(Image credit: @lukamuller)

10. Revlon Cherries in the Snow

11. Côte No. 10


(Image credit: @harrietwestmoreland)

12. Static Nails Pink Is My Kink


(Image credit: @styleidealist)

13. See My Toes Happy Baby

14. Nailtopia Green Goddess


(Image credit: @kimkardashian)

15. Pear Nova Dianna Boss

16. SpaRitual Engaged

17. CND Wildfire

Up next: 10 Editors on Their Favorite Classic Nail Polish Shades of All Time

Freelance Contributor

Lindy Segal is a freelance writer, editor, and content strategist based in New York City. She's originally from Atlanta, but she's sorry to report she doesn't have an accent. However, she does still have her taste for carbohydrates, love of losing sports teams, and fear of driving during rush hour. She's been in editorial for over eight years as a social media manager and writer covering beauty, fashion, and lifestyle at Glamour and People. Most recently, she was the women's editor at Express. These days, in addition to Who What Wear, you can see her byline at places like Harper's Bazaar, Cosmopolitan, Ipsy, and WeWork. Both a skincare obsessive and a minimalist, she keeps her routine short, sweet, and effective—and she doesn't go a day without sunscreen. She's also deeply passionate about sustainability, and she strives to recommend products she truly believes are worth the investment. When she's not writing about the best and brightest beauty finds, she can usually be found hunting for vintage and secondhand treasures, attempting to find zen at a yoga class, bingeing Bon Appétit YouTube videos, or napping under her weighted blanket.