This Is the Best-Selling Serum in French Pharmacies

Finding a beauty product you love is a double-edged sword: On the one hand, it's a relief to find something that works for you, but on the other, you realize your obsession will cost you a pretty penny over the years. Several years ago, I got hooked on Caudalie's Vinoperfect Radiance Serum ($80) and have since purchased at least 15 bottles. No, I don't want to do the math and find out how much that's cost me! I'm clearly not the only one smitten: In the brand's recent Instagram post, Caudalie proclaims that it's the best-selling serum at French pharmacies and that one bottle sells every 30 seconds around the world. Impressive.

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(Image credit: @sabinasocol)

So why do I love the serum? Let me count thy ways. First, the texture: it has a lightweight, milky feel that glides on very easily. It really wakes up my skin instantly, especially when my face looks as tired as I feel. It makes my face look glowy, fresh, and more even. Over time, it also helps brighten my post-acne marks, which is what I originally sought out the product for. Be patient with results, though, as the marks won't fade right away. The serum's ingredient that helps with dark spots is called viniferine, which is derived from grapes. Last but not least, it basically doubles as a moisturizer for my oily/combination skin. If you have dryer skin, you'll probably want to add a heavier moisturizer, but I have felt that it's great on its own for me.

Without further ado, scroll down to shop the uber-popular serum as well as other best-sellers from Caudalie.

Shop the Serum

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Shop Caudalie's Other Best Sellers 

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Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.