1900 People Have Preordered This New Bra Made for Small Chests

Pepper touts itself as the "the first modern bra company for small cup sizes." So what does that mean? The brand, originally launched on Kickstarter but now available on e-commerce, set out to fix the problems small-chested women face when shopping for bras. Namely: cup gaps, too much padding, and lack of size availability.

Pepper surveyed hundreds of women, and the results were illuminating: "85% of small-chested women who experience fit issues say cup gaps are the number one problem." Available in three colors in sizes 32AA to 38B, the bra was designed to eliminate that issue—and empower women along the way. "Our mission is to promote body confidence for an audience that was made to feel inadequate for too long," Co-Founder Lia Winograd said in a statement. Intrigued? Scroll down to shop the new bra that 1900 people have already preordered.