This Bra Was Specifically Designed for Small Chests

last updated 14 August 2019

Pepper touts itself as the "the first modern bra company for small cup sizes." So what does that mean? The brand, originally launched on Kickstarter but now available on e-commerce, set out to fix the problems small-chested women face when shopping for bras. Namely: cup gaps, too much padding, and lack of size availability.

Pepper surveyed hundreds of women, and the results were illuminating: "85% of small-chested women who experience fit issues say cup gaps are the number one problem." Available in three colors in sizes 32AA to 38B, the bra was designed to eliminate that issue—and empower women along the way. "Our mission is to promote body confidence for an audience that was made to feel inadequate for too long," Co-Founder Lia Winograd said in a statement. Intrigued? Scroll down to shop the new bra that 1900 people have already preordered.

Pepper

All You Bra

Available in sizes 32AA to 38B.

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The bra also comes in this pretty mint color.

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This will be you when you finally find your perfect-fitting bra.

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Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.