Meet the 32 Products That Blew All Others Out of the Water for Us in January

By now, you've probably surmised we test-drive a lot of beauty products here at Who What Wear. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've become very nitpicky beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.

The good news? We're far more often impressed than unimpressed after trying out a new product, and usually, we can't wait to spread the word to all of our fellow beauty lovers (that's you!). Therefore, we've decided gushing over our latest fave products should become a monthly ritual. You can expect a full report every 30 days or so that details the highlighters, hair wands, and overnight skincare saviors we've fallen head over heels for.

For the most part, we'll be covering buzzworthy launches, as those typically take up most of the action atop our product-filled desks, but we won't dismiss new-to-us products, either. Sometimes, our best discoveries are found on a friend's vanity or on someone's face at the bar (true story). Ahead are the best beauty products we tried in January! Grab your game face and wallet because you'll need both.

Erin Jahns, Beauty Director

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(Image credit: @erin_jahns)

Shawna Hudson, Associate Beauty Editor

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(Image credit: @shawnasimonee)

Natalie Gray Herder, Editor, Branded Content, Who What Wear

US Fashion, Beauty & Homes

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(Image credit: @nataliegrayherder)

Kaitlyn McLintock, Associate Beauty Editor

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(Image credit: @kaitlyn_mclintock)

Emma Walsh, Associate Beauty Editor, Branded Content

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(Image credit: @emma.walsh)

Emma Hughes, Associate Social Media Editor

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(Image credit: @emm.hugh)

Eliza Huber, Editor

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(Image credit: @elizagracehuber)

Caitie Schlisserman, Group Executive Director, Branded Content and Beauty

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(Image credit: @c__bellamy)

Michaela Bushkin, Fashion Director, Branded Content

Fashion, Beauty, Homes

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(Image credit: @michaela_bee)
Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.