As a beauty editor, I'm lucky enough that I get to try the newest and most acclaimed beauty products in the industry—and that includes crazy-expensive serums. Serums are often dubbed the powerhouses of our skincare routines by skin experts and dermatologists. Their water-like consistency penetrates the skin well, and they're usually packed with a good concentration of ingredients that kick-start hydration, radiance, and plumpness, to name but a few of the skin-boosting benefits. So when I'm thinking about dropping money on my skincare routine, I'm inclined to invest a little more in this step.
There are several investment serums that I think are worth it. SkinCeuticals C E Ferulic Serum ($182) for instance, is a product that I cherish down to the very last drop because it imparts radiance and clearer skin in equal measure—there is nothing else that delivers results like it for my skin. And whilst Dr. Barbara Sturm's Hyaluronic Acid Serum ($325) makes my skin glow, it also makes my bank account wince. If it were not for my job giving me access to test and review these products for free, I could never justify spending these amounts on my skincare routine.
Who What Wear beauty editor Eleanor Vousden
That's why I adore an affordable serum that is just as good as its expensive counterparts. I've long been a fan of Beauty Pie's concept (and its best-selling products), but there's one serum that I can't get enough of for its transformative effects. So much so that I've just finished my third bottle. Enter Beauty Pie Triple Hyaluronic Acid Lipopeptide Serum ($29).
Beauty Pie Triple Hyaluronic Acid Lipoeptide Serum Review
Vousden is on her fourth bottle of Beauty Pie's Triple Hyaluronic Acid Lipopeptide Serum.
Those who are already acquainted with Beauty Pie will know that the company essentially creates luxury products without the markup you'd get from other brands, which pass on the costs of things like retail overheads, marketing, celebrity ambassadors, and the like. Instead, Beauty Pie forgoes all this, giving the savings directly on to you, the consumer, by way of much lower prices. You unlock access to these affordable rates by paying a Beauty Pie membership.
In the case of Triple Hyaluronic Acid Lipopeptide Serum, it would typically cost $100 at market value, but members can access it for a very reasonable $29 for a 50-milliliter bottle. And I can hand-on-heart say that this serum really works.
Price shown is members' price. Non-member price is $100.
Beauty Pie gave its formulators a brief to produce an elite hyaluronic acid serum, without scrimping on the budget for top-tier ingredients. The result? An efficacious serum that instantly plumps and hydrates the skin. And the results really are instantaneous. I have combination skin that's prone to sensitivity and dehydration, and I've never tried a serum that has hydrated my skin as much as this.
The magic of the serum is the three weights of hyaluronic acid that it contains (which each hydrate the skin at different levels); the skin barrier–boosting pro-ceramides; and a duo of plumping ingredients, polysaccharides and peptides. These work in tandem to plump everything up and make the skin look and feel bouncy whilst imparting a hydrated glow.
After using Beauty Pie Triple Hyaluronic Acid Lipopeptide Serum for a month
The best part is that the results keep getting better and better. When I use this consistently, my skin glows, dehydration lines are plumped, and my face feels bouncy. Makeup glides on, and I can enjoy the hydrating and plumping effects all day long. In fact, I took a break from using it recently and saw a noticeable difference as my dehydration lines returned—so I promptly ordered another bottle.
Apparently, loyal customers buy multiple bottles of the serum when it's available, so if you're after one, you'd do well to move quickly while it's in stock. And Beauty Pie has some other incredible serums in its range, too. Scroll ahead to shop the best Beauty Pie serums I rate alongside the Triple Hyaluronic Acid Lipopeptide Serum.
The Best Beauty Pie Serums
Price shown is members' price.
This is another of my holy-grail Beauty Pie serums. If you want to address a multitude of skincare concerns, you'll be hard-pressed to find something that ticks off as many as this one does. The results are jaw-dropping.
Price shown is members' price.
This Korean formula is jam-packed with plant stem cells that defend skin against environmental damage that can accelerate skin aging. It's ultra hydrating too.
Price shown is members' price.
Beauty Pie keeps knocking incredible serums out of the park. This is another of my favorites, which is akin to a vitamin shot for your skin—expect an instant glow with firming effects over time.
Price shown is members' price.
Retinol is a wonder ingredient if you want to maintain youthful skin and smooth fine lines and wrinkles. This formula from Beauty Pie is impressive.
Price shown is members' price.
If you want to address pores and breakouts and generally give your skin a clearer, smoother, and more even-toned glow-up, then this is the serum for you.
Price shown is members' price.
Those with sensitive complexions will enjoy this skin-soothing and softening serum, which plumps and aids the skin in retaining moisture.
Price shown is members' price.
The winning duo of vitamin C and ferulic acid in this product is a contender for some of the more expensive vitamin C serums on the market. Beauty Pie fans stockpile this serum, so if you see it in stock, you're in luck.
Price shown is members' price.
Compromised, dehydrated, and mature skin types will enjoy this highly potent serum, which lifts, firms, sculpts, and delivers superior hydration.
Price shown is members' price.
The clue is in the name. If you want super-healthy skin that glows from the inside out, this is a must-try.
Price shown is members' price.
These vitamin C and E ampoules unlock an unrivaled glow, and the individual doses make them great for traveling.
Price shown is members' price.
If you're already using a retinol product, this 4% version is ideal if you want to dial up the skin-improving results even further.
Shop 5 More of My Favorite Serums
SkinCeuticals C E Ferulic Serum is the GOAT. It makes my skin glow unlike anything else thanks to the combination of vitamin C, E, and ferulic acid, which act as antioxidants to shield the skin against environmental aggressors that contribute to general skin aging. It's expensive but worth every drop.
A more affordable version is Templespa's Let's Concentrate serum, which contains vitamin C and skin-brightening alpha arbutin to leave skin radiant and even-toned by fading pigmentation. It also contains zinc, which is great at treating blemishes.
I shed a tear when I finished my bottle of this serum. I am prone to sensitivity and irritation, but this serum made my skin behave in an entirely different way. It was calm, even toned, and barely broke out. The sorcery behind it is plenty of hydrating and skin barrier–soothing ingredients, which leave the skin plumped and glowing with health. Extra points for the chic bottle, which elevates any bathroom shelf.
This serum is a Who What Wear Next in Beauty Award winner for a reason. The entire team is obsessed with it (read our full review of Bioeffect EGF here) because it leaves our skin bouncy, plumped, and glowing with radiance.
Another serum that I have finished down to the very last drop is this. When I need gentle exfoliation, I reach for this. While some exfoliating acids leave my skin irritated, this somehow managed to both soothe and unlock plump and glowing skin. I'm obsessed.
This post originally appeared on Who What Wear UK.
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